{"id":3502,"date":"2023-06-13T12:13:00","date_gmt":"2023-06-13T12:13:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/adorama-2\/"},"modified":"2025-09-01T14:59:25","modified_gmt":"2025-09-01T18:59:25","slug":"bama","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/bama\/","title":{"rendered":"Product Information Infrastructure Bears Profitable Fruit for BAMA"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-product-information-infrastructure-bears-profitable-fruit-for-bama\">Product Information Infrastructure Bears Profitable Fruit for BAMA<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"550\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/06\/Bama-2.png\" alt=\"Bama\" class=\"wp-image-75954\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>BAMA\u2019s position as a leader in supplying produce to the Nordic and Baltic food retail and food services sector is rooted in its collaborative role in the entire value chain. It relies on clear, consistent communication and swift responsiveness to coordinate operations and keep food moving from farm to table.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>\u201cWe are extremely satisfied, and we are looking to see what else we can achieve with Syndigo\u2019s flexible, yet robust and future-proof solution.\u201d<\/strong><\/p>\n\n\n\n<p>When it comes to a sensitive supply chain, you\u2019re only as strong as your weakest link.<\/p>\n\n\n\n<p>As inconsistent data policies, mounting inefficiencies and the growing pressure of data quality and compliance loomed, BAMA identified a need for outside help and a new approach to data management.<\/p>\n\n\n\n<p>By initiating a digital transformation anchored by Syndigo\u2019s Master Data Management solution, BAMA was able to revolutionize its approach to data and reach a more agile, high-performing state.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"480\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Bama-syndigo-solution.png\" alt=\"Product Information\" class=\"wp-image-3505\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Problems Solved<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li class=\"has-medium-font-size\">Inconsistent product data<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Poor data quality<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Inefficient manual data management<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Lack of flexibility and scalability<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Key Initiatives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li class=\"has-medium-font-size\">BAMA planned and executed a digital transformation to improve data governance and create new processes with the help of Syndigo and Avensia.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Business Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li class=\"has-medium-font-size\">60% reduction in time spent manipulating data<\/li>\n\n\n\n<li class=\"has-medium-font-size\">70% faster speed to market<\/li>\n\n\n\n<li class=\"has-medium-font-size\">More resilient supply chain<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Key Solutions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li class=\"has-medium-font-size\">Product Information Management<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Master Data Management<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Digital Strategy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strengthening-the-chain-for-today-and-tomorrow\">Strengthening The Chain for Today and Tomorrow<\/h3>\n\n\n\n<p>The leaders at BAMA knew they needed a more efficient approach to gathering, managing and using the information coming and going from their suppliers, distributors, manufacturers and consumers\u2014which was all subject to different regulatory bodies and often came in different languages.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-text-align-center\">&#8220;<strong>In our line of business, product data is crucial not only for our own growth but more importantly, for the safety of the end consumers.<\/strong>&#8220;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>Moreover, their solution needed to be sustainable and scalable. A temporary fix wouldn\u2019t solve the lasting challenges and costs of bad data and chronic inefficiencies.<\/p>\n\n\n\n<p>With the help of digital commerce expert&nbsp;<a href=\"https:\/\/www.avensia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avensia<\/a>, BAMA designed and orchestrated a methodical plan to transform their approach to data and future-proof their operations to accommodate both growth and challenges from the marketplace.<\/p>\n\n\n\n<p>As a result of this digital transformation, they were able to leverage both information technologies and industry experts that empowered employee efficiency and improved data quality.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Bama-Syndigo-1024x469.png\" alt=\"Product Information Management\" class=\"wp-image-3506\" style=\"width:755px;height:345px\"\/><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-problem-inconsistent-data-quality-inefficient-processes\">The Problem: Inconsistent Data Quality, Inefficient Processes<\/h3>\n\n\n\n<p>For BAMA, generating and updating product data was a highly manual process which not only took an enormous amount of time but was prone to errors. It was also difficult and painful to collaborate and share information across an extended ecosystem that included multiple regulatory bodies and languages.<\/p>\n\n\n\n<p>\u201cIn our line of business, product data is crucial not only for our own growth but more importantly, for the safety of the end consumers,\u201d said Trond Aske, CIO of BAMA. \u201cManaging product data was a highly manual process leading many times to errors and resulting in our teams spending a huge amount of time on data correction.\u201d<\/p>\n\n\n\n<p>Further more, their existing processes and tools were outdated and inflexible, unable to adapt to the shifting demands of a growing business and a fast-paced marketplace.<\/p>\n\n\n\n<p>Other challenges included:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li class=\"has-medium-font-size\">Inconsistent data across various channels<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Brand inconsistencies<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Highly variable data quality<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Delays in publishing product information<\/li>\n<\/ul>\n\n\n\n<p>Accurate and consistent handling of product data is crucial for BAMA\u2019s business. It\u2019s essential for regulatory compliance, building consumer trust, and developing strong brands that stand out in the marketplace.<\/p>\n\n\n\n<p>They needed a streamlined solution that would empower them to unify data sets, processes, and internal and external systems, making it even easier to manage and govern high-quality data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-solution-a-customized-digital-strategy-for-mastering-data-management-and-accelerating-growth\">The Solution: A Customized Digital Strategy for Mastering Data Management and Accelerating Growth<\/h4>\n\n\n\n<p>During the initial phase of the project, Magnus Hedberg, one of Avensia\u2019s business advisors specialized in the Food &amp; Beverage segment, helped BAMA with their overall information strategy.<\/p>\n\n\n\n<p>\u201cTechnology offers a way of storing and sending information, but it is still people and organizations who will manage the systems,\u201d Hedberg said. \u201cIn order to optimize an investment in a system for product data, you need to understand the specific industry the customer operate in, and design processes, rules and integrations accordingly.\u201d<\/p>\n\n\n\n<p>In close collaboration with the internal product information team and other important stakeholders across the organization, Hedberg designed data models and data structures unique for BAMA\u2019s needs. These processes were customized to equip BAMA to approach Master Data Management (MDM) in a manner that increased efficiency and business value.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-implementing-syndigo-s-master-data-management-solution\">Implementing Syndigo\u2019s Master Data Management Solution<\/h3>\n\n\n\n<p>After careful consideration, BAMA decided to implement Syndigo\u2019s cloud-based Multi-Domain Management system.<\/p>\n\n\n\n<p>The main function of an MDM system is to gather data from a multitude of systems (Enterprise Resource Planning, Customer Relationship Management, web etc.) and standardize it, transforming data into useful information.<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tRelated Reading\t<\/div>\n\t<div class=\"description\">\n\t\t<p>What is Master Data Management? Learn Everything You Need to Know<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/ebook\/what-is-master-data-management\/\">Get the Guide<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"480\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Bama-syndigo-solution-1.png\" alt=\"Product Information\" class=\"wp-image-3508\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Raw data is organized, cleaned and structured data in real time using rules and artificial intelligence, the adjusted and aligned as needed for each distribution channel.<\/p>\n\n\n\n<p>Several key factors went into BAMA\u2019s decision to choose Syndigo:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li>The ability to easily customize a solution to fit BAMA\u2019s unique needs<\/li>\n\n\n\n<li>Exceptional customer service and responsiveness<\/li>\n\n\n\n<li>A broad suite of&nbsp;<a href=\"https:\/\/syndigo.com\/solutions\/\">additional content management and analytics solutions<\/a>&nbsp;to tap into<\/li>\n<\/ul>\n\n\n\n<p>BAMA uses the MDM system to streamline data from suppliers, such as product photos, EAN codes, marketing text and essential product master data like dimensions, ingredients, nutrition, and allergen data. This product information is then communicated from the Syndigo MDM to the retailers and end consumers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u201cTechnology offers a way of storing and sending information, but it is still people and organizations who will manage the systems.\u201d<\/strong><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/master-data-solution-1024x635.png\" alt=\"Master Data Solution\" class=\"wp-image-3509\"\/><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-outcome-nbsp-more-robust-data-across-the-supply-chain\">The Outcome:&nbsp; More Robust Data Across the Supply Chain<\/h3>\n\n\n\n<p>The next step of the digital transformation project involves domains such as customer data and business partner data.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-text-align-center\"><strong>\u201cThe MDM platform is a key component in streamlining our data and better managing our product information to drive supply chain efficiencies.\u201d<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>They will be integrated into BAMA\u2019s MDM system to optimize processes and improve collaboration across its multinational operations. As Trond Aske said, \u201cThe MDM platform is a key component in streamlining our data and better managing our product information to drive supply chain efficiencies.\u201d<\/p>\n\n\n\n<p><strong>Syndigo\u2019s MDM solution gives BAMA the tools to ensure;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li>More consistent and clear communication of product information within BAMA\u2019s internal ecosystem<\/li>\n\n\n\n<li>More efficient collaboration around product information across BAMA\u2019s supplier network<\/li>\n\n\n\n<li>Reduced manual management of product data<\/li>\n\n\n\n<li>Secure handling of crucial product data<\/li>\n\n\n\n<li>Approval processes with clearly defined stakeholders<\/li>\n\n\n\n<li>Consistent data conventions and improved data quality<\/li>\n\n\n\n<li>Faster time-to-market for new products and updates to product information<\/li>\n\n\n\n<li>Easy regulatory compliance with governing bodies across their markets<\/li>\n\n\n\n<li>Effortless scalability as BAMA grows and adds new products, suppliers and markets<\/li>\n<\/ul>\n\n\n\n<p>The cumulative results have been huge for BAMA\u2019s bottom line:<\/p>\n\n\n\n<p>\u201cSince implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence,\u201d Trond said. \u201cIn addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo\u2019s flexible, yet robust and future-proof solution.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"1024\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigos-MDM-solution-517x1024.png\" alt=\"MDM solution\" class=\"wp-image-3510\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Customer-1024x399.png\" alt=\"BAMA\" class=\"wp-image-3511\"\/><\/figure>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>BAMA\u2019s position as a leader in supplying produce to the Nordic and Baltic food retail and food services sector is rooted in its collaborative role in the entire value chain. It relies on clear, consistent communication and swift responsiveness to coordinate operations and keep food moving from farm to table.<\/p>\n","protected":false},"author":2,"featured_media":3512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[19],"class_list":["post-3502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-mdm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAMA&#039;s Data Management Success Story<\/title>\n<meta name=\"description\" content=\"Discover how BAMA overcame inconsistent data, poor quality, and inefficiencies with Syndigo&#039;s MDM solution.\" \/>\n<meta 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