{"id":46058,"date":"2023-08-18T06:43:57","date_gmt":"2023-08-18T06:43:57","guid":{"rendered":"https:\/\/syndigo.com\/?p=46058"},"modified":"2026-02-11T16:05:18","modified_gmt":"2026-02-11T21:05:18","slug":"product-content-strategy-in-the-auto-aftermarket","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/webinar\/product-content-strategy-in-the-auto-aftermarket\/","title":{"rendered":"Content Overhaul: Shifting Gears for Automotive Aftermarket Sales Excellence"},"content":{"rendered":"\n<section class=\"hero-inner hero-single-webinar  \">\n    <div class=\"container-epic\">\n        <div class=\"hero-inner__content\">\n                            <p class=\"hero-inner__subtitle\">Webinar<\/p>\n            \n                            <h1 class=\"hero-inner__title\">Content Overhaul: Shifting Gears for Automotive Aftermarket Sales Excellence<\/h1>\n                                        <div class=\"hero-inner__date\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/date-icon-green.svg\" alt=\"Date\">\n                    <p class=\"hero-single-event__info-date\">Date: Sept 13 2023<\/p>\n                <\/div>\n                    <\/div>\n\n        <div class=\"hero-inner__image\">\n            <img decoding=\"async\"\n                src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/hero.svg\"\n                alt=\"Syndigo\"\n                class=\"shapes_hero\">\n\n                            <img decoding=\"async\"\n                    src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Auto-Aftermarket.png\"\n                    alt=\"Syndigo\"\n                    class=\"main_image\">\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"two-columns-form-text inner-page-form-multilang light single-webinar-form\">\n    <div class=\"two-columns-form-text__container\">\n        <div class=\"two-columns-form-text__text\">\n                                        <div class=\"two-columns-form-text__text-content\">\n                    <p><!-- wp:image {\"id\":46961,\"width\":\"334px\",\"height\":\"125px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46961\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Pivotree-1024x383.png\" alt=\"Pivotree\" width=\"334\" height=\"125\" \/><\/figure>\n<p><em>presented by Pivotree and Syndigo<\/em><\/p>\n<p>Participants will gain a comprehensive understanding of the pivotal role that a well-executed product content strategy plays in driving success within the automotive aftermarket industry. They will leave equipped with valuable insights and actionable steps to enhance their approach to product content and better serve their customers in the digital era.<\/p>\n<ul>\n<li>Explore why product content is vital to success in the automotive industry<\/li>\n<li>Learn how to develop and execute a robust product content strategy<\/li>\n<li>Gain insight into best practices and best technologies<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n        <div class=\"inner-page-form-multilang__container\">\n            <div class=\"inner-page-form-multilang__form\">\n                                    <h2 class=\"inner-page-form-multilang__title-form\">Fill out the form below to access the webinar.<\/h2>\n                                <script src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_1943\"><\/form> <script>MktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 1943);<\/script>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"inner-page-our-leadership our-speakers-single-webinar\">\n    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/our-leadership-shape-left.svg\" alt=\"Syndigo\" class=\"shape-our-leadership-left\">\n    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/our-leadership-shape-right.svg\" alt=\"Syndigo\" class=\"shape-our-leadership-right\">\n\n    <div class=\"inner-page-our-leadership__container\">\n                    <h2 class=\"inner-page-our-leadership__title\">\n                Our Speakers            <\/h2>\n        \n        <div class=\"inner-page-our-leadership__list\">\n                            <div class=\"inner-page-our-leadership__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Chantal-Schweizer.jpeg\" class=\"inner-page-our-leadership__photo\" alt=\"Chantal Schweizer\" loading=\"lazy\">\n                    <div class=\"inner-page-our-leadership__content\">\n                        <h3 class=\"inner-page-our-leadership__name\">Chantal Schweizer<\/h3>\n                                                    <p class=\"inner-page-our-leadership__role\">Practice Director, Data Services at Pivotree <\/p>\n                                            <\/div>\n                <\/div>\n                            <div class=\"inner-page-our-leadership__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Rob-Stowel.jpeg\" class=\"inner-page-our-leadership__photo\" alt=\"Rob Stowell\" loading=\"lazy\">\n                    <div class=\"inner-page-our-leadership__content\">\n                        <h3 class=\"inner-page-our-leadership__name\">Rob Stowell<\/h3>\n                                                    <p class=\"inner-page-our-leadership__role\">Solutions Consultant at Syndigo<\/p>\n                                            <\/div>\n                <\/div>\n                            <div class=\"inner-page-our-leadership__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Sam.jpeg\" class=\"inner-page-our-leadership__photo\" alt=\"Sam Russo\" loading=\"lazy\">\n                    <div class=\"inner-page-our-leadership__content\">\n                        <h3 class=\"inner-page-our-leadership__name\">Sam Russo<\/h3>\n                                                    <p class=\"inner-page-our-leadership__role\">Practice Director, Automotive at Pivotree<\/p>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>REQUEST A RECORDING OF THE WEBINAR Content Overhaul: Shifting Gears for Automotive Aftermarket Sales Excellence presented by Pivotree and Syndigo Participants will gain a comprehensive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"none","footnotes":""},"categories":[10],"tags":[17,19],"class_list":["post-46058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar","tag-pim","tag-mdm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shifting Gears for Automotive Aftermarket Sales Excellence<\/title>\n<meta name=\"description\" content=\"Uncover the role of product content strategy in the auto aftermarket. See how it drives growth and success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shifting Gears for Automotive Aftermarket Sales Excellence\" \/>\n<meta property=\"og:description\" content=\"Uncover the role of product content strategy in the auto aftermarket. 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