{"id":52112,"date":"2023-12-04T01:00:00","date_gmt":"2023-12-04T01:00:00","guid":{"rendered":"https:\/\/syndigo.com\/?p=52112"},"modified":"2025-12-29T13:14:46","modified_gmt":"2025-12-29T18:14:46","slug":"holiday-sales-predictions-2023","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/holiday-sales-predictions-2023\/","title":{"rendered":"Snapshot of Holiday Sales Predictions 2023\u00a0"},"content":{"rendered":"\n<p>&#8216;Tis the season of holiday shopping predictions! What will holiday retail sales be in 2023? We all want to know! For many retailers, the holiday season brings in about 20 percent of their annual sales, so a lot is on the line for a profitable year.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top entry1-content is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>This year\u2019s predictions are tricky when factoring in current economic uncertainty. High inflation makes the dollar worth less. This means that consumers may be spending more or the same amount as last year but buying fewer products as a result. There\u2019s also a rise in consumer credit card debt as well as feelings of uncertainty about job security. How much these will impact sales remains to be seen. But it\u2019s not all doom and gloom. 2023 holiday sales predictions are up!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"978\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Holiday-Sales-Predictions-2023-1-1.webp\" alt=\"\" class=\"wp-image-52404\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>We\u2019ve assembled some predictions for a snapshot of what the pundits are saying. Are they right? We\u2019ll know in a few weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Holiday-Sales-Predictions-2023--1024x608.webp\" alt=\"\" class=\"wp-image-52300\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-the-shopping-begin\">Let the shopping begin!<\/h2>\n\n\n\n<p>Holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. This is lower than the past three years, but still in line with the average 3.6% increase from 2010 to 2019. Online and other non-store sales, which are included in the total, are expected to increase between 7% and 9% to a total of between $273.7 billion and $278.8 billion. That figure is up from $255.8 billion last year. <\/p>\n\n\n\n<p>&#8211; <strong>National Retail Federation<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Total holiday retail sales in the US will reach $1.317 trillion this year, a 4.5% increase YoY, according to our forecast. Holiday e-commerce sales will grow 11.3% to hit $253.71 billion. E-commerce will account for less than 20% of holiday retail sales but contribute nearly half of incremental spending gains. <\/p>\n\n\n\n<p>&#8211; <strong>eMarketer<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>According to ICSC\u2019s 2023 holiday shopping forecast, retail sales are expected to grow 3.8 percent this holiday season. About 204 million people (87 percent) are expected to head to brick-and-mortar stores this holiday season, while three-quarters of respondents said they plan to make a purchase online and have the items shipped to them. Expected spending is evenly split between online and in-person shopping, with 41 percent of total expenditure expected to happen at a physical store, 42 percent to be spent online, and 17 percent on click-and-collect. <\/p>\n\n\n\n<p>&#8211; <strong>International Council of Shopping Centers<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>PWC\u2019s holiday consumer survey indicates that consumers will increase spending by a healthy 7% this year, allocating an average of $1,530 for gifts, travel, and entertainment.&nbsp;Almost 40% of consumers will spend more overall than they did last year.&nbsp;<\/p>\n\n\n\n<p>&#8211; <strong>PWC<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Bain forecasts 3% nominal growth in US retail sales this holiday, the lowest since 2018. <\/p>\n\n\n\n<p>&#8211; <strong>Bain<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>BCG\u2019s Holiday Spend Survey indicates optimism from consumers and a higher willingness to spend across categories compared to last year. In fact,&nbsp;74% of consumers expect to spend the same or more this holiday season. <\/p>\n\n\n\n<p>&#8211; <strong>Boston Consulting Group<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Holiday retail sales are likely to increase between 3.5% and 4.6% in 2023&nbsp;for the November-January timeframe, according to Deloitte\u2019s&nbsp;annual holiday retail forecast.&nbsp;<\/p>\n\n\n\n<p>&#8211; <strong>Deloitte<\/strong><\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-holiday-research-report\">New Holiday Research Report!<\/h2>\n\n\n\n<p>Want to learn what shoppers thought about their product experiences during the Black Friday\/Cyber Monday sales event? Download our new report, <a href=\"https:\/\/syndigo.com\/ebook\/unwrapped-2023-holiday-sales\/\">Unwrapped 2023: Product Content Performance in Peak Holiday Periods<\/a>.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Tis the season of holiday shopping predictions! What will holiday retail sales be in 2023? We all want to know! For many retailers, the holiday season brings in about 20 percent of their annual sales, so a lot is on the line for a profitable year.<\/p>\n","protected":false},"author":2,"featured_media":52298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-52112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday Sales Predictions 2023<\/title>\n<meta name=\"description\" content=\"Holiday sales are predicted to climb in 2023! Learn what the experts are saying about consumer demand and expected retail success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Sales Predictions 2023\" \/>\n<meta property=\"og:description\" content=\"Holiday sales are predicted to climb in 2023! Learn what the experts are saying about consumer demand and expected retail success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/pl\/blog\/holiday-sales-predictions-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T18:14:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Holiday-Sales-Predictions.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1611\" \/>\n\t<meta property=\"og:image:height\" content=\"957\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vignesh Sivaraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vignesh Sivaraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/\"},\"author\":{\"name\":\"Vignesh Sivaraj\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/person\\\/04b6f0b2b1d332163a4ea875c411ff85\"},\"headline\":\"Snapshot of Holiday Sales Predictions 2023\u00a0\",\"datePublished\":\"2023-12-04T01:00:00+00:00\",\"dateModified\":\"2025-12-29T18:14:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Holiday-Sales-Predictions.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/\",\"name\":\"Holiday Sales Predictions 2023\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/holiday-sales-predictions-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Holiday-Sales-Predictions.webp\",\"datePublished\":\"2023-12-04T01:00:00+00:00\",\"dateModified\":\"2025-12-29T18:14:46+00:00\",\"description\":\"Holiday sales are predicted to climb in 2023! 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