{"id":64673,"date":"2024-10-13T19:01:00","date_gmt":"2024-10-13T19:01:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/unilever-2\/"},"modified":"2025-04-25T03:26:14","modified_gmt":"2025-04-25T07:26:14","slug":"randa-apparel-accessories","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/randa-apparel-accessories\/","title":{"rendered":"Randa Apparel &amp; Accessories: Dressing up Enhanced Content for Syndication"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-randa-apparel-amp-accessories-dressing-up-enhanced-content-for-syndication\">Randa Apparel &amp; Accessories: Dressing up Enhanced Content for Syndication<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1515\" height=\"957\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.webp\" alt=\"Randa Apparel\" class=\"wp-image-64675\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Randa Apparel &amp; Accessories (RAA) is one of the world\u2019s leading fashion apparel and lifestyle accessories companies with a portfolio of more than 30 brands. They bring innovative products to market through all channels of distribution, wholesale, and direct-to-consumer worldwide. RAA designs, builds, sells, and ships over 100 million apparel and accessories products each year with a focus on offering styles that meet consumers\u2019 evolving personal fashion tastes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Enhanced-content-1024x390.webp\" alt=\"Randa Apparel &amp; Accessories\" class=\"wp-image-64676\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Digital transformation must stay on pace when it comes to fashion. Brands that fail to keep up risk losing market share to more agile competitors or digital-first brands. Those who successfully navigate this transformation may reap significant benefits in terms of increased sales and improved customer loyalty.<\/p>\n\n\n\n<p>Providing consumers with engaging high-quality product content is proven to make a difference in sales growth. With worldwide revenue in the Fashion Market projected to reach <a href=\"https:\/\/www.statista.com\/outlook\/emo\/fashion\/worldwide\" target=\"_blank\" rel=\"noreferrer noopener\">US$770.90bn<\/a> in 2024, brands must aggressively compete for shoppers\u2019 attention in creative ways.<\/p>\n\n\n\n<p>To win over customers, RAA creates high-performance e-commerce shopping experiences for their apparel and accessories brands that give them a competitive edge for attracting customers. With Syndigo Syndication for Enhanced Content, they unlock valuable advantages, including:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>Fashion industry-leading Enhanced Content consumer engagement<\/li>\n\n\n\n<li>High conversion lift rates on PDPs<\/li>\n\n\n\n<li>Faster time-to-market with easy omnichannel distribution across retail partners<\/li>\n<\/ul>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4700\" height=\"1000\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.svg\" class=\"testimonial-customer-logo\" alt=\"Randa-Apparel\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>The decision to establish a partnership with Syndigo was easy; they\u2019re an industry leader in Syndicated Enhanced Content.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\"> Susan Hayes <\/div>\n\t\t<div class=\"syn-author-designation\">Director of Digital Content, Randa Apparel &#038; Accessories<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-1024x490.webp\" alt=\"Randa\" class=\"wp-image-64677\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fashion-savvy-keeping-up-with-consumer-trends\">Fashion Savvy: Keeping Up with Consumer Trends<\/h2>\n\n\n\n<p>Consumers love new styles, and today\u2019s social media environment can create a trend rapidly. These changes can be attributed to increased digital engagement, a desire for personalization, and a growing consciousness about social and environmental issues. Fashion brands must constantly adapt to these changing expectations, which include demands for size inclusivity, gender-neutral options, and culturally sensitive designs, to capture sales. RAA stays in tune with its customers with&nbsp;seasonal&nbsp;regular&nbsp;releases of&nbsp;new apparel and accessories&nbsp;launches.<\/p>\n\n\n\n<p>To help appeal to increasingly discerning and values-driven consumers RAA uses a comprehensive Enhanced Content program for two of their brands, Haggar Apparel and Randa Accessories. Their creative services team works with Syndigo\u2019s content experts to develop content strategies that are turned into exciting new Enhanced Content experiences to tell the brand stories they want to bring to life on their PDPs for higher engagement and increased sales.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4700\" height=\"1000\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.svg\" class=\"testimonial-customer-logo\" alt=\"Randa-Apparel\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>The Syndigo platform gives us time, space, and real estate to create relevant content that performs well and resonates with our consumer. Using Syndigo\u2019s tools, Randa has increased our engagement AND conversion rates.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\"> Susan Hayes <\/div>\n\t\t<div class=\"syn-author-designation\">Director of Digital Content, Randa Apparel &#038; Accessories<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Based on the impressive performance of Enhanced Content they include Syndigo as an integral part of their new product launch kit, which has earned positive feedback from retail partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fashion-forward-standing-out-in-style\">Fashion Forward: Standing Out in Style<\/h2>\n\n\n\n<p>Haggar attracts new customers and builds brand loyalty for its top-selling men&#8217;s tailored and casual apparel brand by creating digital content that differentiates itself in the minds of consumers. They\u2019re not just selling pants; they&#8217;re telling a rich, multifaceted story about comfort and style. It&#8217;s about transforming what might be thought of as a basic wardrobe staple into quality crafted apparel that aligns with consumers&#8217; values and lifestyles.<\/p>\n\n\n\n<p>Comparison charts and other Fit Guide information help buyers with key detailed information that effectively captures the differences across each style, along with size details, so customers have accurate information to make the best decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"582\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Syndication.svg\" alt=\"Enhanced Conetnt\" class=\"wp-image-64678\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Randa Accessories<\/strong> aims to help customers complete their \u201clook\u201d with belts, small leather goods, neckwear, and seasonal accessories by integrating and enhancing the brand identity of well-known names such as Levi&#8217;s, Calvin Klein, Kenneth Cole, and Tommy Hilfiger. As a licensee of these brands, the focus is on ensuring that customers recognize the accessories as part of a cohesive fashion experience.<\/p>\n\n\n\n<p>The marketing strategy revolves around utilizing the assets of these brands to seamlessly tie in the accessories, making it clear that these are not standalone items but integral components of the overall brand presentation. This approach solidifies the accessories&#8217; place within the larger brand narrative, ensuring a unified and complete look for the customer.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Enhanced-Content-1024x480.webp\" alt=\"Product Detail\" class=\"wp-image-64679\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4700\" height=\"1000\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.svg\" class=\"testimonial-customer-logo\" alt=\"Randa-Apparel\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>Syndigo provides the platform we need to create and publish compelling, comprehensive storytelling content that optimizes our product detail pages for conversion. It enables more strategic and collaborative work with our internal product and marketing teams, especially ahead of key product launches. Additionally, it allows us to refresh content for ongoing or high-performing programs. This ensures our product listings consistently feature new, seasonally relevant, enhanced marketing content that effectively resonates with our target customers.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\"> Susan Hayes <\/div>\n\t\t<div class=\"syn-author-designation\">Director of Digital Content, Randa Apparel &#038; Accessories<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-runway-to-results\">Runway to Results<\/h2>\n\n\n\n<p>RAA analyzes a combination of sales data, PDP glance views, and conversion rates to gauge success. For Enhanced Content marketing measurement, they rely on the Syndigo Report Center as their primary resource. This tool provides comprehensive in-depth measurements of their marketing content performance, including conversion lift rates and customer engagement through widgets to see what\u2019s resonating with their customers based on interactions. The insights from this data enable them to make informed decisions when designing wireframes for new product launches or updating existing content for carryover SKUs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tailoring-a-digital-advantage-with-enhanced-content\">Tailoring a Digital Advantage with Enhanced Content<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/syndigo.com\/ebook\/2024-product-content-research-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syndigo research<\/a>, global consumers overwhelmingly report tying their consideration of brand image to the quality and availability of a wide mix of product content, with high-ranking preferences for 360-degree product views, side-by-side comparison charts, interactive tools, and video experiences.<\/p>\n\n\n\n<p>The result? PDPs with Enhanced Content see a 39% increase in conversion rate lift on average.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4700\" height=\"1000\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.svg\" class=\"testimonial-customer-logo\" alt=\"Randa-Apparel\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>Regarding our enhanced marketing content, we have incredible performance-based results. We&#8217;re consistently above the fashion industry average conversion lift rate.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\"> Susan Hayes <\/div>\n\t\t<div class=\"syn-author-designation\">Director of Digital Content, Randa Apparel &#038; Accessories<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1019319370?h=ff7a0b6943&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Randa Apparel &amp; Accessories\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ongoing success of Haggar and Randa Accessories using Syndicated Enhanced Content with Syndigo reinforces its commitment to adapting to changing customer fashion demands while maintaining its dedication to quality and innovation.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Randa Apparel &#038; Accessories (RAA) is one of the world\u2019s leading fashion apparel and lifestyle accessories companies with a portfolio of more than 40 brands. They bring innovative products to market through all channels of distribution, wholesale, and direct-to-consumer worldwide. RAA designs, builds, sells, and ships over 100 million apparel and accessories products each year with a focus on offering styles that meet consumers\u2019 evolving personal fashion tastes.<\/p>\n","protected":false},"author":2,"featured_media":64675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[18,40,111],"class_list":["post-64673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-enhanced-content","tag-retail","tag-syndication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Randa Apparel Boosts Sales with Syndigo<\/title>\n<meta name=\"description\" content=\"Discover how Randa Apparel enhances product content with Syndigo, driving sales and customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Randa Apparel Boosts Sales with Syndigo\" \/>\n<meta property=\"og:description\" content=\"Discover how Randa Apparel enhances product content with Syndigo, driving sales and customer engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/pl\/success-stories\/randa-apparel-accessories\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-13T19:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T07:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Randa-Apparel-Accessories.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"957\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vignesh Sivaraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vignesh Sivaraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/syndigo.com\/pl\/success-stories\/randa-apparel-accessories\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/pl\/success-stories\/randa-apparel-accessories\/\"},\"author\":{\"name\":\"Vignesh Sivaraj\",\"@id\":\"https:\/\/syndigo.com\/pl\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85\"},\"headline\":\"Randa Apparel &amp; 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