{"id":64990,"date":"2024-10-17T07:01:00","date_gmt":"2024-10-17T07:01:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/unilever-2\/"},"modified":"2025-04-25T03:43:35","modified_gmt":"2025-04-25T07:43:35","slug":"galeria","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/galeria\/","title":{"rendered":"GALERIA\u2019s Path to Selecting Syndigo PIM"},"content":{"rendered":"\n
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SUCCESS STORY<\/p>\n\n\n\n

GALERIA\u2019s Path to Selecting Syndigo PIM<\/h1>\n<\/div>\n\n\n\n
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GALERIA S.\u00e0 r.l. & Co. KG is one of the leading department stores in Europe with 83 stores and over 12,000 employees throughout Germany. It offers an extensive variety of fashion, accessories, toys, gifts, lifestyle, and services for customers in the heart of German city centres and through its fast-growing e-commerce website.<\/p>\n\n\n\n

Its online business contributes about 10% of its approximately \u20ac2 billion in total annual revenue. Their vast inventory includes 500,000 proprietary brand products and a marketplace with 1 million SKUs from over 100 partners. It is actively developing new omnichannel experiences, with ambitious plans to rapidly expand its marketplace offerings.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We found Syndigo’s platform to offer the most flexibility and the greatest potential for future enhancements, like adding Master Data Management or content for print, ensuring that we can fully support GALERIA’s online and offline needs in the best possible way.<\/p>\n<\/div>\n\t\t

Dr. Simon Fey <\/div>\n\t\t
Head of eCommerce Data Management at GALERIA S.\u00e0 r.l. & Co. KG<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Custom, Self-Developed PIM No Longer Supported New Business Priorities<\/h2>\n\n\n\n

GALERIA started to build a custom PIM system a few years ago, but as business priorities changed, such as the new emphasis on accelerating its marketplace growth, their capability demands changed too. Additionally, the running costs were too high and it was built to only manage their products, not partners and their products. They realized that it was time to search for a new PIM solution that could help them:<\/p>\n\n\n\n

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Minimize Costs for Increased Online Profitability<\/h4>\n\n\n\n

They wanted a system that was less expensive to operate, without a team of in-house developers. They didn\u2019t want to be a technology company when their focus was to be a trading company.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Expand Functionality<\/h4>\n\n\n\n

The existing PIM system lacked some core functionalities such as mass editing of data records. If an article or brand was displayed incorrectly or new content was not displayed correctly, either a ticket had to be sent to a developer or each page had to be corrected manually. There was also no way to make changes to the attribute and data model yourself. For example, only developers could add an attribute or change a default setting.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Improve Workflow and Business Rules Management<\/h4>\n\n\n\n

Automation became necessary due to staff reductions. New processes required new programming. For this reason, conditional rules like \u201cif supplier XY, then release\u201d could not simply be implemented, which limited flexibility.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Simplify Data Model Changes<\/h4>\n\n\n\n

Data model changes were time-consuming, often taking months to implement. Given their large data model, they couldn’t develop all requests simultaneously, so they had to prioritize. Typically, they would start with new attributes and then move on to deletions, as these were more complex. The timeline for updates varied: simple updates could take two to three weeks, depending on prioritization, and major data model changes took up to a month or more.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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GALERIA\u2019s Growing Marketplace Requires New PIM Capabilities<\/h4>\n

GALERIA\u2019s new challenges stem from managing a growing mixed assortment of marketplace items and their proprietary products. This complexity requires sophisticated content import capabilities, including features like Golden Record. They needed the ability to overlay data, selecting specific channels or certain data records over others. These are advanced features that simpler PIM systems didn\u2019t offer but are built into Syndigo’s software and meet their demand for a more robust and flexible PIM solution. Syndigo’s advanced features, particularly in data management and integration, aligned well with their complex requirements.<\/p>\n<\/div>\n\t\t

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The PIM Selection Process<\/h2>\n\n\n\n

These and other issues led GALERIA to conclude that it was time to acquire a proven PIM system from a leading solution provider. The priority was to find an adaptable system that didn’t force them into a rigid, pre-defined structure. They wanted a PIM system that would let them optimize certain processes to fit their needs with maximum flexibility.<\/p>\n\n\n\n

Their selection process spanned 8-12 weeks and included:<\/p>\n\n\n\n