{"id":65340,"date":"2024-11-12T07:01:00","date_gmt":"2024-11-12T07:01:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/paul-tech-2\/"},"modified":"2025-05-06T08:40:01","modified_gmt":"2025-05-06T12:40:01","slug":"dr-schnell","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/dr-schnell\/","title":{"rendered":"Clean Data, Shining Results: How DR.SCHNELL Showcases Product Information with Syndigo"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-clean-data-shining-results-how-dr-schnell-showcases-product-information-with-syndigo\">Clean Data, Shining Results: How DR.SCHNELL Showcases Product Information with Syndigo<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1515\" height=\"1053\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DR.SCHNELL.webp\" alt=\"DR.SCHNELL\" class=\"wp-image-65341\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\" id=\"h-about-dr-schnell\">About DR.SCHNELL<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>DR.SCHNELL is a leading manufacturer of high-quality professional cleaning products used in various sectors such as building cleaning, gastronomy, textile hygiene, hospitality, healthcare, transportation, and industrial operations. The Munich-based traditional company, now in its seventh generation, employs almost 500 people throughout the DR.SCHNELL Group and is operating across Europe.<\/p>\n\n\n\n<p>The successful deployment of Syndigo&#8217;s syndication solution at DR.SCHNELL was enabled by several key factors:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Dedicated Data Integration Team: <\/strong>The core team from Syndigo played a crucial role in ensuring a smooth and effective integration process.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Agile Methodology: <\/strong>An agile approach allowed for quick adjustments and improvements, ensuring the project stayed on track.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Regular Status Meetings:<\/strong> Frequent updates ensured that all parties were informed and coordinated throughout the implementation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Prompt Feedback:<\/strong> Quick responses to issues allowed for immediate resolution and minimized disruptions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Continuous Improvement: <\/strong>Ongoing development of the Syndigo application ensured that the solution remained of high quality and effectiveness.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/About-DR.SCHNELL-1024x290.webp\" alt=\"About DR.SCHNELL\" class=\"wp-image-65343\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-path-to-clean-data\">The Path to Clean Data<\/h2>\n\n\n\n<p>Before the implementation of Syndigo, DR.SCHNELL faced significant challenges in maintaining and distributing its item data to various customers. The process was predominantly manual, error-prone, and not scalable. The time required to maintain the various data pools was substantial or sometimes no longer feasible, and the number of available data fields was limited. Therefore, providing up-to-date data could no longer be guaranteed. Additionally, there were a variety of different exchange formats for the item master data, depending on customer requirements. All these factors ultimately affected operational efficiency of the family business.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/1027596288\" \t\tclass=\"video-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DR.SCHNELL-1-1024x576.webp\" class=\"video-img\" alt=\"DR.SCHNELL\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/1027596288\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DR.SCHNELL-1-1024x576.webp\" class=\"video-img\" alt=\"DR.SCHNELL\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/1027596340\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DR.SCHNELL-1-1024x576.webp\" class=\"video-img\" alt=\"DR.SCHNELL\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/1027596288\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DR.SCHNELL-1-1024x576.webp\" class=\"video-img\" alt=\"DR.SCHNELL\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By implementing an API interface from Syndigo, DR.SCHNELL was able to effectively address these challenges. The integration of the API interface allows for automated and continuous data synchronization of the product master data, which can now be easily transmitted to various partners and platforms.<\/p>\n\n\n\n<p>DR.SCHNELL chose Syndigo because of the powerful and flexible API interface. The ability to transfer data directly from the existing PIM system to the Syndigo platform and from there to publish to the entire GDSN market was a decisive advantage.<\/p>\n\n\n\n<p>The support during the implementation by the experienced Syndigo team ensured that all processes ran smoothly and efficiently. Immediate validation of GS1 rules allows data to be published without delay and infinitely scalable.<\/p>\n\n\n\n<p>The company is now able to enter new markets by meeting global standards. Scalability and efficiency have thus been significantly improved. With Syndigo&#8217;s syndication solution, the DR.SCHNELL team now has a new efficient approach to optimizing the syndication of its product data.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/data-management-1024x329.webp\" alt=\"data management\" class=\"wp-image-65344\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clean-product-data-is-the-key-to-success\">Clean Product Data is the Key to Success<\/h2>\n\n\n\n<p>DR.SCHNELL has successfully mastered its challenges in the area of product data management in Germany by implementing the Global Data Synchronization Network (GDSN) in partnership with Syndigo.<\/p>\n\n\n\n<p>The project focused on aligning product data with GDSN standards and German regulations and included over 700 attributes. A key component was the use of a GDSN data pool, which centralized and automated data exchange, thus ensuring accurate synchronization. The technical team of the Munich-based family business received specialized API training for effective data mapping and integration.<\/p>\n\n\n\n<p>After thorough testing, the system went live and syndicated over 1,000 products \u2013 including to the German retailer EDEKA. The successful implementation improved data accuracy, shortened time-to-market, and strengthened relationships with trade partners. The project transformed DR.SCHNELL&#8217;s data management and positions it for future growth and potential market expansion.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t\t<div class=\"syn-customer-image\">\n\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Julia-Eberlein.png\" class=\"testimonial-customer-image\" alt=\"Julia Eberlein\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-customer-content \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img decoding=\"async\" width=\"232\" height=\"57\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DRSCHNELL_Logo-1.svg\" class=\"testimonial-customer-logo\" alt=\"DRSCHNELL\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>With Syndigo, we have found a reliable and strong partner with whom we can publish our entire item master data at the push of a button in GDSN.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Julia Eberlein<\/div>\n\t\t<div class=\"syn-author-designation\">Project Manager Digital Customer Support | Data Integration | Produktkataloge | EDI<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t\t<div class=\"syn-customer-image\">\n\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/Sven-Steckler.png\" class=\"testimonial-customer-image\" alt=\"Sven Steckler\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-customer-content \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img decoding=\"async\" width=\"232\" height=\"57\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/DRSCHNELL_Logo-1.svg\" class=\"testimonial-customer-logo\" alt=\"DRSCHNELL\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>With the modern API interface, we can release daily changes to the master data pool automatically without manual effort. The validation rules additionally help us to bring our item master data to a new level of quality. This also supports the Dr. Schnell vision of quality and service for our customers and trade partners in all economic sectors. Our efforts have resulted in a 40% reduction in the time and labor required for data maintenance, empowering us to deliver higher quality and service efficiency.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Sven Steckler<\/div>\n\t\t<div class=\"syn-author-designation\">Product Owner BI &#038; Data<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-results-are-brilliant\">The Results are Brilliant<\/h2>\n\n\n\n<p>Through the collaboration with Syndigo, DR.SCHNELL was able to achieve several important goals:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Timely data provision:<\/strong> Product master data is now available daily.<\/li>\n\n\n\n<li><strong>Reduced manual effort:<\/strong> The time and labor required for data maintenance has been reduced by 40%.<\/li>\n\n\n\n<li><strong>Improved data quality:<\/strong> The global quality of the master data has been significantly increased.<\/li>\n\n\n\n<li><strong>Immediate error detection:<\/strong> Errors are now immediately detected thanks to the validation rules and can be corrected promptly. The Syndigo Dashboard is a helpful tool in this regard.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"899\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/10\/syndigo-Dr.Schnell-1024x899.webp\" alt=\"Syndigo Data Management\" class=\"wp-image-65347\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Through the partnership with Syndigo, DR.SCHNELL has successfully optimized the syndication of item data. This led to improved operational efficiency, reduced error rates, and faster time-to-market for their products. Syndigo&#8217;s cloud-native platform supports manufacturers, brands, and trade by enabling the continuous flow of data and content throughout the entire trade ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.<\/p>\n\n\n\n<p>The optimized processes have not only strengthened DR.SCHNELL&#8217;s internal capabilities but have also enabled the company to confidently expand into new markets.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>DR.SCHNELL is a leading manufacturer of high-quality professional cleaning products used in various sectors such as building cleaning, gastronomy, textile hygiene, hospitality, healthcare, transportation, and industrial operations. The Munich-based traditional company, now in its seventh generation, employs almost 500 people throughout the DR.SCHNELL Group and is operating across Europe.<\/p>\n","protected":false},"author":2,"featured_media":65341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[17,35,111,186],"class_list":["post-65340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-pim","tag-gdsn","tag-syndication","tag-product-experience-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DR.SCHNELL Optimizes Product Syndication with Syndigo<\/title>\n<meta name=\"description\" content=\"Learn how 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