{"id":77369,"date":"2025-09-21T02:46:00","date_gmt":"2025-09-21T06:46:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/virtual-supply-2\/"},"modified":"2025-10-23T15:10:56","modified_gmt":"2025-10-23T19:10:56","slug":"egglandsbest","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/egglandsbest\/","title":{"rendered":"Eggland\u2019s Best + Syndigo: Winning the Digital Shelf with Smarter Product Content"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-eggland-s-best-syndigo-winning-the-digital-shelf-with-smarter-product-content\"><strong><strong>Eggland\u2019s Best + Syndigo: Winning the Digital Shelf with Smarter Product Content<\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"734\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Egglands-Best.webp\" alt=\"Eggland\u2019s Best\" class=\"wp-image-77372\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group paid-campaign-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-a-category-everyone-s-talking-about\">A Category Everyone\u2019s Talking About<\/h2>\n\n\n\n<p>In 2025, eggs weren\u2019t just breakfast \u2014 they were in the spotlight. Viral TikTok recipes made them a trending food, inflation made them headline news, and consumers were suddenly paying closer attention and actively seeking available eggs.<\/p>\n\n\n\n<p>For Eggland\u2019s Best, the #1 branded egg in the U.S., despite challenges, EB still needed to show and tell: show shoppers why their eggs are different \u2014 and make sure that story was told consistently across every digital shelf, especially as searches for eggs increased.<\/p>\n\n\n\n<p>\u201cWe\u2019ve been on a crawl, walk, run journey of content. We started with completeness. Now it\u2019s about storytelling \u2014 why our eggs are better than ordinary eggs.\u201d&nbsp;<strong>\u2013 Matt Seubert, Director of Digital Marketing, Eggland\u2019s Best<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"898\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/09\/Egglands-Best.webp\" alt=\"Eggland\u2019s Best \" class=\"wp-image-77756\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-same-shelf-different-story\" style=\"padding-top:var(--wp--preset--spacing--lg)\">The Challenge: Same Shelf, Different Story<\/h2>\n\n\n\n<p style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--md);padding-left:0\">Eggland\u2019s Best produces dozens of SKUs: large vs. extra-large, grade A vs. grade AA, brown vs. white. In the store, shoppers can see the differences. Online, those variations often look identical. Add in labeling rules and the importance of regional grocers, and the complexity multiplies quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"1230\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Egglands-Best-Content.webp\" alt=\"Eggland\u2019s Best Content\" class=\"wp-image-77373\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-the-journey-with-syndigo-from-manual-to-automated-excellence\" style=\"padding-top:var(--wp--preset--spacing--xl)\">The Journey with Syndigo: From Manual to Automated Excellence<\/h2>\n\n\n\n<p>Eggland\u2019s Best recognized that manually managing content for each of its dozens of unique products across its entire retail network was an unsustainable process. To solve this, the brand partnered with Syndigo and <a href=\"https:\/\/www.acosta.group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Acosta Connected Commerce<\/a>&nbsp;to move beyond basic content completeness and scale their brand story everywhere their products were sold.<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>PIM became the single source of truth. <\/strong>Product Information Management (PIM) is a centralized system that collects, manages, enriches, and distributes product data across channels. Eggland\u2019s Best uses <a href=\"https:\/\/syndigo.com\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syndigo PIM<\/a> as the master hub for product data, from nutrition claims to packaging. This centralized system enables seamless collaboration between marketing and retail teams, ensuring content for every SKU is compliant and compelling, plus ready for syndication.<\/li>\n<\/ul>\n\n\n\n<p>\u201cWithout a PIM, it\u2019s impossible. Dozens of retailers times dozens of SKUs equals hundreds of pieces of content. With Syndigo, our PIM is the recipe for success on the digital shelf.\u201d \u2014 Matt Seubert<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Enhanced Content brings the brand to life.<\/strong> <a href=\"https:\/\/syndigo.com\/rich-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enhanced Content<\/a> is the rich media and interactive elements, such as videos, lifestyle images, 360\u00b0 spins, and comparison charts, that go beyond basic product descriptions to create immersive product experiences. Eggland\u2019s Best adds these elements across product pages for hundreds of SKUs in bulk, with <a href=\"https:\/\/syndigo.com\/enhanced-content-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation tools<\/a> templatized spreadsheet uploads. This automation means faster launches, easier updates, and consistent storytelling everywhere.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1202\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Meijer.png\" alt=\"Meijer\" class=\"wp-image-77376\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1205\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Walmart.png\" alt=\"Walmart\" class=\"wp-image-77375\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1274\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Target.png\" alt=\"Target\" class=\"wp-image-77374\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Syndication reaches both national and regional retailers.<\/strong> Whether it\u2019s meeting local requirements or activating content for a new retailer, Eggland\u2019s Best delivers a consistent, compelling brand experience across large chains as well as many regional and specialty stores the brand sells through from a single platform.<\/li>\n\n\n\n<li>Just as important: the partnership itself. Syndigo is the strategic partner that brings deep expertise, guidance, and inspiration to help brands like Eggland\u2019s Best achieve their Product Experience Management (PXM) goals. Through <a href=\"https:\/\/syndigo.com\/product-experience-cloud-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product Experience Cloud for Brands<\/a>, Syndigo provides a composable, AI-powered solution backed by a team of experts who support implementation, optimization, and ongoing success.<\/li>\n<\/ul>\n\n\n\n<p>\u201cDigital is a team sport. Our team knows our brand; Syndigo knows the digital shelf. Together, that partnership lets us win with retailers and consumers.\u201d<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"192\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/02\/Acosta-Group-1024x192.png\" class=\"testimonial-customer-logo\" alt=\"Acosta-Group\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>Eggland\u2019s Best sets the vision. Our role is to help bring that vision to life across the digital shelf \u2014 ensuring every product page is not only complete, but compelling.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Nicole Pickering, Director, Digital Shelf<\/div>\n\t\t<div class=\"syn-author-designation\">Acosta<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-from-product-pages-to-basket-wins\">The Results: From Product Pages to Basket Wins<\/h2>\n\n\n\n<p>The difference was immediate and measurable.<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>At a major national retailer, adding Enhanced Content led to a <strong>50% lift in conversions.<\/strong><\/li>\n\n\n\n<li>Shoppers who once skimmed past e-commerce product pages now spent longer on them and were more confident to click Add to Basket.<\/li>\n\n\n\n<li>Consistent, accurate content improved <strong>share of voice in search,<\/strong> helping Eggland\u2019s Best stay visible in crowded results.<\/li>\n\n\n\n<li>And with PIM as the backbone, hundreds of SKUs can be managed faster and more compliantly than ever before from a single platform.<\/li>\n<\/ul>\n\n\n\n<p>\u201cWhen we added Enhanced Content for the first time, we saw a <strong>double-digit lift in conversions.<\/strong> Once we\u2019re in the basket, our goal is to stay there \u2014 and Syndigo helps us do that.\u201d \u2014 Matt Seubert<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-eggs-and-artificial-intelligence-ai\">Looking Ahead: Eggs and <strong>Artificial Intelligence (AI)<\/strong><\/h2>\n\n\n\n<p>The digital shelf is changing again. Retailers are introducing AI-driven search and shopping bots that don\u2019t just respond to human queries but proactively recommend products based on machine learning algorithms. For Eggland\u2019s Best, this shift means their product content must be optimized not only for human shoppers, but also for AI crawlers that scan, interpret, and rank product pages.<\/p>\n\n\n\n<p>Eggland\u2019s Best is ready to take the next step with Syndigo. The team is excited to learn more about AI-powered tools like <a href=\"https:\/\/syndigo.com\/ai-gopilots\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoPilots\u2122<\/a>, Syndigo ensures that every product page is enriched with accurate, up-to-date, and compliant content, from nutrition claims to lifestyle imagery and SEO-optimized copy. This means whether a shopper is browsing directly or an AI assistant is curating recommendations, Eggland\u2019s Best\u2019s story\u2014better taste, better nutrition, better eggs\u2014is discoverable, compelling, and conversion-ready.<\/p>\n\n\n\n<p>\u201cEach shopper interaction is a chance to get on the list \u2014 and stay on the list. Syndigo helps us make that possible.\u201d \u2014 Matt Seubert<\/p>\n\n\n\n<p>\ud83e\udd5a <strong>From a commodity category to a digital leader, Eggland\u2019s Best shows what\u2019s possible when better content, better processes, and better partnerships come together.<\/strong><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, eggs weren\u2019t just breakfast \u2014 they were in the spotlight. Viral TikTok recipes made them a trending food, inflation made them headline news, and consumers were suddenly paying closer attention and actively seeking available eggs.<\/p>\n","protected":false},"author":2,"featured_media":77372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[17,34],"class_list":["post-77369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-pim","tag-product-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eggland\u2019s Best Success Story | Winning the Digital Shelf<\/title>\n<meta name=\"description\" content=\"Discover how Eggland\u2019s Best boosted 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