{"id":78538,"date":"2025-11-05T02:46:00","date_gmt":"2025-11-05T07:46:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/petiq-2\/"},"modified":"2025-11-27T03:32:36","modified_gmt":"2025-11-27T08:32:36","slug":"tifa","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/tifa\/","title":{"rendered":"TIFA eG Turning 50 Years of Tradition into a Digital-First Advantage"},"content":{"rendered":"\n
\n
\n
\n

SUCCESS STORY<\/p>\n\n\n\n

TIFA eG Turning 50 Years of Tradition into a Digital-First Advantage<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

Tradition as a Foundation, Digitalization as the Future<\/h2>\n\n\n\n

For over five decades, TIFA eG has been the invisible engine behind regional wholesalers in Germany and Austria. While the central team doesn\u2019t sell the product themselves, they empower members to thrive by negotiating supplier contracts, managing centralized data, and supporting digital workflows.<\/p>\n\n\n\n

TIFA\u2019s members distribute everything from frozen meats to industrial baking sheets \u2013 serving restaurants, hotels, and healthcare providers.<\/p>\n\n\n\n

\n
\n

Changing Market Demands Require New Solutions<\/h3>\n\n\n\n

In recent years, market expectations have shifted. Customers \u2013 from restaurants to hospitals \u2013 increasingly demand accurate, comprehensive, and up-to-date product information. Simple claims like \u201cgluten-free\u201d are no longer enough; detailed allergen and ingredient data are now required. At the same time, wholesalers are facing rising costs and more complex procurement processes.<\/p>\n\n\n\n

For TIFA, this meant that product data quality moved from being a secondary task to becoming a strategic priority.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n
\n\t\t
\n\t\t
\n\t\t\t\"TIFA\t\t<\/div>\n\t\t

\u201cOur members are under pressure because their customers demand precise, high-quality data. In the past, this wasn\u2019t an issue \u2013 but today, it\u2019s a real challenge.\u201d<\/p>\n<\/div>\n\t\t

Loubna Metghari <\/div>\n\t\t
Head of Data Management, TIFA eG<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

The existing system could no longer meet these requirements:<\/p>\n\n\n\n

    \n
  • Partly incorrect VAT and GLN data<\/li>\n\n\n\n
  • High manual correction workload<\/li>\n\n\n\n
  • Minimal quality assurance for incoming data<\/li>\n\n\n\n
  • Slow processes and limited support<\/li>\n<\/ul>\n\n\n\n

    Product data management has become a bottleneck.<\/p>\n\n\n\n

    Why Syndigo?<\/h3>\n\n\n\n
    \n
    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\t\t
    \n\t\t\t\t

    Fast deployment alongside a new marketplace launch in just two weeks.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n

    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\t\t
    \n\t\t\t\t

    GS1-compliant, validated data.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n

    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\t\t
    \n\t\t\t\t

    Seamless integration into TIFA\u2019s existing PIM system.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t\t
    \n\t\t
    \n\t\t\t\"TIFA\t\t<\/div>\n\t\t

    \u201cWe had the first successful data transfers via Syndigo within two weeks. The transition was surprisingly straightforward.\u201d<\/p>\n<\/div>\n\t\t

    Loubna Metghari <\/div>\n\t\t
    Head of Data Management, TIFA eG<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

    It\u2019s important to note that TIFA continues to operate its own PIM system. Syndigo focused solely on syndication \u2013 leaving TIFA\u2019s internal systems intact.<\/p>\n\n\n\n

    Impact That Speaks for Itself<\/h2>\n\n\n\n

    Working with Syndigo has enabled TIFA to make significant improvements:<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n 20\u201330% higher data quality<\/strong> thanks to standardized GS1-compliant data \u2013 errors in VAT and GLN information are automatically corrected.\n <\/p>\n <\/div>\n<\/div>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n Faster processes<\/strong> \u2013 products are now available online within two days.\n <\/p>\n <\/div>\n<\/div>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n Growing digital adoption<\/strong> \u2013 240 out of 513 suppliers are already connected via Syndigo, covering a substantial share of TIFA\u2019s product range.\n <\/p>\n <\/div>\n<\/div>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n Reduced manual work<\/strong> \u2013 the proportion of manually maintained products continues to decline.\n <\/p>\n <\/div>\n<\/div>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n Simple onboarding<\/strong>\u2013 Syndigo\u2019s platform is intuitive and easy to use, requiring little training.\n <\/p>\n <\/div>\n<\/div>\n\n\n\n

    \n \n\n
    \n \"PetIQ\"\n <\/div>\n\n
    \n

    \n Professional support<\/strong> \u2013 beyond technical benefits, TIFA values the reliable support provided by Syndigo.\n <\/p>\n <\/div>\n<\/div>\n\n\n

    \n\t\t
    \n\t\t
    \n\t\t\t\"TIFA\t\t<\/div>\n\t\t

    \u201cWe\u2019ve significantly improved our data quality and work much more digitally and efficiently now. Automation especially saves our team a great deal of time.\u201d<\/p>\n<\/div>\n\t\t

    Loubna Metghari <\/div>\n\t\t
    Head of Data Management, TIFA eG<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

    Data at a Glance<\/strong><\/h2>\n\n\n\n
    \n
    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t

    513<\/h2>\n

    TIFA suppliers managed in total<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n

    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t

    300k<\/h2>\n

    products managed, approximately 150,000<\/strong> of which are sourced directly from Syndigo feeds<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n

    \t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t

    240<\/h2>\n

    TIFA suppliers directly connected via Syndigo<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

    Looking Ahead: Full Automation as the Goal<\/strong><\/strong><\/h2>\n\n\n\n

    TIFA\u2019s objective is to connect all suppliers via Syndigo in the future, enabling full digitalization of its product data processes. The aim is to provide members with seamless, automated access to complete and up-to-date product information \u2013 at all times and without manual intervention.<\/p>\n\n\n\n

    <\/p>\n\n\n

    \n\t\t
    \n\t\t
    \n\t\t\t\"TIFA\t\t<\/div>\n\t\t

    \u201cOur goal is to connect all suppliers via Syndigo. This is the only way we can guarantee our members complete, up-to-date data at all times \u2013 and help them stay competitive.\u201d<\/p>\n<\/div>\n\t\t

    Loubna Metghari <\/div>\n\t\t
    Head of Data Management, TIFA eG<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

    Conclusion: The Central Organization as a Driver of Innovation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

    TIFA\u2019s experience shows that even a traditional network with a lean central team can achieve significant progress when the right digitalization steps are taken. By choosing Syndigo as its data syndication partner, TIFA has built a foundation to better support its members, streamline processes, and manage product data as a strategic asset.<\/p>\n\n\n\n

    What was once considered a back-office task has now become a true competitive advantage, with Syndigo\u2019s Syndication solution.<\/p>\n<\/div><\/section>\n