{"id":78583,"date":"2025-11-18T03:59:57","date_gmt":"2025-11-18T08:59:57","guid":{"rendered":"https:\/\/syndigo.com\/?p=78583"},"modified":"2025-12-04T14:26:10","modified_gmt":"2025-12-04T19:26:10","slug":"buffalo-games","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/buffalo-games\/","title":{"rendered":"Buffalo Games Scales Amazon Growth and Efficiency with Syndigo"},"content":{"rendered":"\n
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SUCCESS STORY<\/p>\n\n\n\n

Buffalo Games Scales Amazon Growth and Efficiency with Syndigo<\/strong><\/strong><\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n
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\"Buffalo<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
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Buffalo Games, the company behind some of the most loved puzzle, game, and outdoor recreational brands, turned to Syndigo to streamline product data, improve Amazon performance, and set up a single source of truth for its fast-growing catalog. With operations spanning Buffalo, NY, Succasunna, NJ and greater Boston, MA and nationwide eCommerce channels, the company faced a challenge: managing thousands of SKUs across multiple retailers, brands, and licensing divisions with speed and accuracy.<\/p>\n\n\n

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\n\t\t\t\"Matt\t\t<\/div>\n\t\t
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\u201cWe went from static systems that could only hold information to a dynamic tool that multiple people can use at once. That shift has been transformational.\u201d<\/p>\n<\/div>\n\t\t

Matt Krueger <\/div>\n\t\t
SVP of Digital Commerce | Analytics | Technology<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Challenge: Data Silos and Costly Delays<\/strong><\/h2>\n\n\n\n

As a result of past mergers and acquisitions, the data infrastructure of Buffalo Games became a patchwork of disparate, static databases, lacking a single source of truth. This fragmented system made managing their vast and complex catalog\u2014over 1,000 puzzle ASINs alone, plus licensed sports products spanning more than 60 teams\u2014a significant operational burden.<\/p>\n\n\n\n

The consequences were most acute on Amazon, where teams were stuck in time-consuming manual workflows to manage product listings. Submitting new products through Vendor Central, Amazon\u2019s native product management portal, was slow, error feedback was often unclear and launch delays could stretch for weeks. This inefficiency also posed a major financial risk; a single compliance update could require manual changes across hundreds of listings, threatening costly, large-scale sales disruptions.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\"Leonardo\t\t<\/div>\n\t\t
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\u201cOne of our biggest challenges was simply not having clear feedback from Amazon on product submissions, which delayed launches. With Syndigo, those timelines have been drastically cut.\u201d<\/p>\n<\/div>\n\t\t

Leonardo Velasquez <\/div>\n\t\t
Amazon Account Manager, Sports Licensing<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Solution: Syndigo’s Integrated Platform for Scale and Support<\/strong><\/h2>\n\n\n\n

Recognizing that their fragmented data was a direct barrier to growth, the team at Buffalo Games began an extensive search for a centralized solution. They conducted a diligent evaluation of 4-6 leading Product Information Management (PIM) and Product Experience Management (PXM) platforms against a clear set of criteria focused on long-term scalability and immediate eCommerce impact. This thorough process was designed to find a true partner that could support their complex catalog and long-term growth goals.<\/p>\n\n\n\n

This meticulous research led them to select Syndigo for its unique combination of retail syndication coverage, scalability, and support. The platform offered the strongest alignment with their key retail partners\u2014including Amazon, Walmart, Target, Costco, Wayfair, and Dick\u2019s Sporting Goods\u2014and could seamlessly manage a complex catalog of thousands of puzzles and over 60 sports licenses without spiraling costs or complexity. Furthermore, Syndigo provided a truly unified experience by bringing PIM, enhanced content, and Digital Asset Management (DAM) capabilities into a single interface, fostering better cross-team collaboration. This was all backed by fast, proactive customer support that often identified issues before they became problems, making Syndigo the clear choice.<\/p>\n\n\n\n

\"Buffalo<\/figure>\n\n\n\n

Driving New Efficiencies for Amazon Operations<\/strong><\/strong><\/h2>\n\n\n\n

For the team at Buffalo Games, the operational shift from relying solely on Vendor Central to leveraging Syndigo’s platform resulted in immediate and measurable gains. The new workflow transformed their most time-consuming manual tasks into streamlined, efficient processes.<\/p>\n\n\n\n

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