{"id":86945,"date":"2026-05-21T08:19:59","date_gmt":"2026-05-21T12:19:59","guid":{"rendered":"https:\/\/syndigo.com\/?p=86945"},"modified":"2026-05-21T08:24:50","modified_gmt":"2026-05-21T12:24:50","slug":"liquid-iv","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/success-stories\/liquid-iv\/","title":{"rendered":"How Liquid I.V. Turned Data Chaos Into a Single Source of Truth"},"content":{"rendered":"\n
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SUCCESS STORY<\/p>\n \n

How Liquid I.V. Turned Data Chaos Into a Single Source of Truth<\/h1>\n <\/div>\n\n
\n \"Syndigo\"\n\n\n \"Syndigo\"\n\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Liquid I.V. is a hydration movement. Whether it is a post-workout recovery, a long-haul flight, or a festival weekend, Liquid I.V.\u2019s signature drink mixes and expanding catalog of hydration assistants play in every situation. Built on the belief that proper hydration unlocks human potential, Liquid I.V. has rapidly grown into one of the most culturally connected lifestyle brands in the wellness and athletics space.<\/p>\n\n\n\n

But behind every great brand is an operational engine that has to keep up. For Liquid I.V.’s Sales Operations team, that engine was starting to show some serious cracks. Rapid growth, expansion into new markets, and fast innovation in new products was straining their sales infrastructure, threatening momentum and exposing the business to costly, error-prone processes and technology.<\/p>\n\n\n\n

As a brand built on helping people be and feel their best from the inside out, Liquid I.V. knew its internal systems needed to match the pace of its growth and continue serving exceptional product experiences to its customers. By modernizing how it manages and activates product data, the team accelerated time to market, prevented costly data errors, brought critical information for a ballooning SKU count together in a single source of truth, and built a flexible foundation for future scale.<\/p>\n\n\n\n

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Before: Million-Dollar Product Data Errors<\/h2>\n\n\n\n

Steve Poon, Senior Manager of Sales Operations at Liquid I.V., has been with the company for five years. His role is the connective tissue of the sales team: broker management, trade shows, tech implementation, and everything in between. For a long time, product master data was the part of the job that kept him up at night.<\/p>\n\n\n\n

The problems he encountered were not due to any single failure, but the system itself. Product information lived in spreadsheets. Images were stored in Dropbox. New item forms were filled out by hand. And all of it had to be pieced together and manually entered into their GDSN provider. Every handoff was another time-consuming opportunity for something to go wrong. \u201cWe had a lot of manual process, a lot of duplicative work going on, and all of those things are ripe for human error,\u201d he said. \u201cThere was a clear need for a single source of truth for our product master data.\u201d<\/p>\n\n\n

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“There was a clear need for a single source of truth for our product master data.”<\/p>\n

 
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Steve Poon<\/div>\n\t\t
Senior Manager of Sales Operations, Liquid I.V.<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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The data fragmentation was not just inconvenient; it was a financial liability. Liquid I.V. used the Global Data Synchronization Network (GDSN) as one way to share item information with its retailers. In the GDSN world, a single incorrect UPC transmitted to a retailer can trigger fines across every instance of that error in their system. One particularly painful data mistake, multiplied across retailer platforms, resulted in a cost that was just shy of $1 million, according to Steve.<\/p>\n\n\n\n

That experience made the need for change clear. This was a systemic issue that couldn\u2019t be fixed with just another spreadsheet process or a better handoff. Liquid I.V. needed a stronger foundation for product data, one that could scale with the business and prevent errors before they reached retailers.<\/p>\n<\/div>\n\n\n\n

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