- English
- Français
- German
- Polski
SUCCESS STORY
DR.SCHNELL is a leading manufacturer of high-quality professional cleaning products used in various sectors such as building cleaning, gastronomy, textile hygiene, hospitality, healthcare, transportation, and industrial operations. The Munich-based traditional company, now in its seventh generation, employs almost 500 people throughout the DR.SCHNELL Group and is operating across Europe.
The successful deployment of Syndigo’s syndication solution at DR.SCHNELL was enabled by several key factors:
Before the implementation of Syndigo, DR.SCHNELL faced significant challenges in maintaining and distributing its item data to various customers. The process was predominantly manual, error-prone, and not scalable. The time required to maintain the various data pools was substantial or sometimes no longer feasible, and the number of available data fields was limited. Therefore, providing up-to-date data could no longer be guaranteed. Additionally, there were a variety of different exchange formats for the item master data, depending on customer requirements. All these factors ultimately affected operational efficiency of the family business.
By implementing an API interface from Syndigo, DR.SCHNELL was able to effectively address these challenges. The integration of the API interface allows for automated and continuous data synchronization of the product master data, which can now be easily transmitted to various partners and platforms.
DR.SCHNELL chose Syndigo because of the powerful and flexible API interface. The ability to transfer data directly from the existing PIM system to the Syndigo platform and from there to publish to the entire GDSN market was a decisive advantage.
The support during the implementation by the experienced Syndigo team ensured that all processes ran smoothly and efficiently. Immediate validation of GS1 rules allows data to be published without delay and infinitely scalable.
The company is now able to enter new markets by meeting global standards. Scalability and efficiency have thus been significantly improved. With Syndigo’s syndication solution, the DR.SCHNELL team now has a new efficient approach to optimizing the syndication of its product data.
DR.SCHNELL has successfully mastered its challenges in the area of product data management in Germany by implementing the Global Data Synchronization Network (GDSN) in partnership with Syndigo.
The project focused on aligning product data with GDSN standards and German regulations and included over 700 attributes. A key component was the use of a GDSN data pool, which centralized and automated data exchange, thus ensuring accurate synchronization. The technical team of the Munich-based family business received specialized API training for effective data mapping and integration.
After thorough testing, the system went live and syndicated over 1,000 products – including to the German retailer EDEKA. The successful implementation improved data accuracy, shortened time-to-market, and strengthened relationships with trade partners. The project transformed DR.SCHNELL’s data management and positions it for future growth and potential market expansion.
Through the collaboration with Syndigo, DR.SCHNELL was able to achieve several important goals:
Through the partnership with Syndigo, DR.SCHNELL has successfully optimized the syndication of item data. This led to improved operational efficiency, reduced error rates, and faster time-to-market for their products. Syndigo’s cloud-native platform supports manufacturers, brands, and trade by enabling the continuous flow of data and content throughout the entire trade ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.
The optimized processes have not only strengthened DR.SCHNELL’s internal capabilities but have also enabled the company to confidently expand into new markets.
