How to Make Your Product Data Visible, Trusted, and Selected in AI-Driven Search
As organisations plan for 2026, many are facing a new reality: traditional search is changing, AI is reshaping how buyers discover products, and being “searchable” is no longer enough.
Increasingly, customers aren’t clicking through lists of links—they’re getting direct answers.
And those answers are powered by data.
Join experts from Syndigo and Apgar for a practical session on Answer Engine Optimisation (AEO)—and what it really takes to ensure your products are visible, trusted, and selected in AI-driven experiences.
Together, we’ll explore why AEO is not just an evolution of SEO, but a fundamental shift toward data-driven discovery—and how organisations need to rethink product data, governance, and activation to stay competitive.
In this webinar, you’ll learn:
- What AEO is—and why it’s rapidly changing digital discovery
- Why traditional SEO approaches fall short in AI-driven environments
- How product data quality, structure, and consistency impact AI visibility
- Why governance and ownership are critical to building trust in your data
- How to operationalise AEO using PIM, MDM, and syndication
- What “AEO readiness” looks like—and how to assess where you are today