Demonstrate Sustainability with Verifiable Data
Link sustainability claims to trusted information about materials, sourcing, certifications, and product lifecycle data.
Digital Product Passport
The Digital Product Passport is transforming how brands share product information, sustainability data and compliance documentation.
But a DPP is much more than a QR code.
Success depends on having complete, accurate and trusted product data across systems, suppliers and channels.
Link sustainability claims to trusted information about materials, sourcing, certifications, and product lifecycle data.
Give customers clear visibility into what products are made of, where they come from, and how they can be repaired or recycled.
Provide repair, maintenance, spare parts, and recycling information across the product lifecycle.
Deliver relevant product information to the right audience, through the right channel, at the right time.
Enable efficient information sharing between suppliers, manufacturers, retailers, and other partners.
Build credibility and differentiate your brand through transparent, data-backed communication.
Many organizations discover that DPP information is spread across multiple systems, teams and external partners.
Syndigo helps companies:
This is aligned with the paper’s emphasis on PIM, MDM and PXM working together to support DPP readiness.
Digital Product Passport (DPP) is a digital record that provides essential product information about a product’s origin, materials, sustainability, repairability, recycling, and regulatory compliance. Its purpose is to increase product transparency, support the circular economy, and make relevant information accessible throughout the product’s lifecycle.
No. A QR code may provide access to the DPP, but it is not the passport itself. The DPP consists of structured, reliable, and machine-readable product information that is stored and managed behind the digital interface.
The rollout follows the implementation timeline defined under the ESPR, with different product categories becoming subject to the regulation at different times.
The Digital Product Passport will be introduced gradually, with implementation timelines varying by product category and future regulatory requirements. Organizations should begin their Digital Product Passport preparation now, as building a reliable data foundation, integrating systems, and collaborating with suppliers requires significant lead time.
The DPP applies to companies in certain industries that place products on the European market. This includes manufacturers, brand owners, retailers, importers, distributors, online marketplaces, and other companies involved in the product value chain—even if they are based outside the European Union.
Depending on the product category, the DPP may include information about materials, origin, manufacturing, sustainability, carbon footprint, repairability, reuse, recycling, disposal, certificates, and regulatory compliance.
High-quality product information forms the foundation of every Digital Product Passport. In many organizations, however, this information is distributed across multiple systems, suppliers, and departments. Successful Digital Product Passport preparation therefore requires companies to consolidate, validate, enrich, and continuously maintain their product data while ensuring consistently high data quality.
PIM enables organizations to centrally manage and maintain product information.
MDM connects information about products, suppliers, locations, materials, and other master data, creating a consistent data foundation. Reference data such as classifications, units of measure, and country codes can also be centrally governed through MDM. Together, PIM and MDM provide the foundation for scalable Digital Product Passport initiatives and support effective data governance.