SUCCESS STORY
For over five decades, TIFA eG has been the invisible engine behind regional wholesalers in Germany and Austria. While the central team doesn’t sell the product themselves, they empower members to thrive by negotiating supplier contracts, managing centralized data, and supporting digital workflows.
TIFA’s members distribute everything from frozen meats to industrial baking sheets – serving restaurants, hotels, and healthcare providers.
In recent years, market expectations have shifted. Customers – from restaurants to hospitals – increasingly demand accurate, comprehensive, and up-to-date product information. Simple claims like “gluten-free” are no longer enough; detailed allergen and ingredient data are now required. At the same time, wholesalers are facing rising costs and more complex procurement processes.
For TIFA, this meant that product data quality moved from being a secondary task to becoming a strategic priority.
The existing system could no longer meet these requirements:
Product data management has become a bottleneck.
In 2021, TIFA decided to implement Syndigo Syndication. The goal: to establish a future-proof, digital infrastructure for product data, with clear quality standards, automated processes, and reliable support.
Fast deployment alongside a new marketplace launch in just two weeks.
GS1-compliant, validated data.
Seamless integration into TIFA’s existing PIM system.
It’s important to note that TIFA continues to operate its own PIM system. Syndigo focused solely on syndication – leaving TIFA’s internal systems intact.
Working with Syndigo has enabled TIFA to make significant improvements:
20–30% higher data quality thanks to standardized GS1-compliant data – errors in VAT and GLN information are automatically corrected.
Faster processes – products are now available online within two days.
Growing digital adoption – 240 out of 513 suppliers are already connected via Syndigo, covering a substantial share of TIFA’s product range.
Reduced manual work – the proportion of manually maintained products continues to decline.
Simple onboarding– Syndigo’s platform is intuitive and easy to use, requiring little training.
Professional support – beyond technical benefits, TIFA values the reliable support provided by Syndigo.
TIFA suppliers managed in total
products managed, approximately 150,000 of which are sourced directly from Syndigo feeds
TIFA suppliers directly connected via Syndigo
TIFA’s objective is to connect all suppliers via Syndigo in the future, enabling full digitalization of its product data processes. The aim is to provide members with seamless, automated access to complete and up-to-date product information – at all times and without manual intervention.
TIFA’s experience shows that even a traditional network with a lean central team can achieve significant progress when the right digitalization steps are taken. By choosing Syndigo as its data syndication partner, TIFA has built a foundation to better support its members, streamline processes, and manage product data as a strategic asset.
What was once considered a back-office task has now become a true competitive advantage, with Syndigo’s Syndication solution.
