Use the latest Gartner® PIM research to understand the capabilities that matter, evaluate vendors and build the case for PIM investment.
Product information is no longer simply about maintaining a catalogue and distributing content. It is the foundation for how products get found, compared and chosen, whether by a shopper, a search engine or an AI assistant.
The 2026 Gartner® Magic Quadrant™ for Product Information Management Solutions
provides a framework for understanding what modern PIMs need to support as these expectations evolve.
In this session, we’ll unpack the framework Gartner uses to define modern PIM and show how to apply it to your business priorities.
But we won’t stop at the evaluated list. We’ll look at what matters beyond the Magic Quadrant, from AI and agentic commerce to data quality, governance, syndication and enterprise architecture. Then, we’ll connect PIM requirements to business outcomes, ROI and the investment case.
You’ll learn how to:
- Understand how Gartner defines modern PIM and what’s changing in the market
- Navigate the seven mandatory and ten optional capabilities identified in the Gartner PIM framework
- Look beyond the Magic Quadrant to determine what really matters for your organization
- Prioritize PIM requirements around business needs and desired outcomes
- Connect capabilities to measurable value and ROI
- Build a stronger PIM business case around the outcomes your organization actually needs
The takeaway
Walk away with a practical way to turn Gartner research into better vendor questions, sharper evaluation criteria and a stronger business case for PIM investment.
