More tools should make product content easier to manage. But when those tools do not work together, teams end up repeating work, maintaining extra integrations, and relying on spreadsheets to fill the gaps. In this webinar, we will follow product information across systems and teams so you can see where ownership becomes unclear and the work slows down.
You will also hear from Sylvamo, the global paper company behind Hammermill, HP Papers, and Accent Opaque. After becoming an independent company, Sylvamo needed to clean up the product content and taxonomy it had inherited and create a structure that reflected its business today. Lisa Salzgeber will share how the company is building on that foundation to keep product information consistent for customers and simplify the process as more systems and digital projects connect to it.
Register to see where tool sprawl creates extra work and hear how Sylvamo is building on its product-content foundation as the business evolves.
What You’ll Learn
- Why disconnected and overlapping tools can create repeated work, extra integrations, and unclear ownership
- How to follow product information across systems and teams to find where the process breaks down
- How Sylvamo is building on its product-content foundation to support more consistent customer information
What You’ll Take Away
- A simple method for tracing one product update across your current process
- Questions to help you decide where tools overlap and which parts of the process need a clearer owner
Register now to find where tool sprawl is slowing your team down and hear how Sylvamo is building on its product-content foundation.
