AI is Changing Commerce. What Comes Next Matters.
The conversation around AI has changed. The question is no longer whether AI matters. It’s how brands respond.
At the same time, managing product content across channels is getting harder. New channels, changing retailer requirements, and AI-driven discovery are pushing traditional workflows past their limits. At the center of all this is product experience: how product data shows up, performs, and stays consistent wherever buyers encounter it.
The result is a growing gap between what teams intend to deliver—and what actually reaches the market.
That gap has real impact:
- 85% of shoppers prioritize product content
- 44% abandon purchases when information is insufficient
Commerce itself is becoming agent-driven.
AI systems are increasingly shaping how products are discovered, compared, and selected—changing how products need to show up and perform across channels.
In this environment, traditional Product Experience Management (PXM) approaches start to break down. Agentic PXM is how teams are adapting.
