When transparency expectations rise, retailers raise the bar, and barcodes evolve, thousands of suppliers have to update product data — fast. This session gives you a clear, timely view of all three, and what to review now.
The winners aren’t the brands with the fewest disruptions — they’re the ones that update, validate, and syndicate product data the fastest.
What We’ll Cover
- Digital Product Passports — why transparency requirements are really a product data readiness challenge
- Walmart & Amazon Requirements – how governed content prevents costly chargebacks
- 2D Barcodes & GS1 Sunrise 2027 – the biggest ID shift since the UPC, and how to start now
You’ll Walk Away With
- A clear view of the three changes on your desk right now
- How to audit readiness and avoid retailer chargebacks
- A practical starting point for the 2D barcode transition
- Why trusted, governed product data is your defense against all three
The market will keep changing. Stay ready.