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Explore the Agenda – Syndigo Connect Europe 2026

Where product experience, AI, and commerce innovation come together.

Date

November 18 – 19, 2026

Location

Zandvoort, close to Amsterdam

syndigo connect europe
Syndigo

Event Schedule

Day 1 – Inspiration, Context & First Value Signals

Date

November 18

Looking ahead to Day 2: Explore dedicated sessions on Agentic PXM & AI, Product Data to Revenue, Commerce Optimization, MDM & Data Governance, and GDSN, Syndication & more by clicking on Day 2.

15:00-15:30

CET

Registration & Networking


DETAILS:

Todos

15:30-15:45

CET

Welcome to Syndigo Connect Europe


Karim Iskander

Karim Iskandar

Managing Director Europe at Syndigo

DETAILS:

Strategy

15:45-16:45

CET

Opening Keynote


More to come, so stay tuned.

AI

DETAILS:

Todos

16:45-17:00

CET

Your First Day: What to Expect


17:00-21:30

CET

Innovation Lounge / Expert Bar – “Try It. Don’t Just Hear It.”


PIM
MDM
AI
Distribuição de conteúdo de produtos

DETAILS:

Execution

 

Innovation Lounge – Explore the latest innovations in AI, Product Experience, PIM, MDM, Syndication, Conversion and Digital Product Passports through live demonstrations and conversations with Syndigo specialists:

  • Agentic PXM
    Experience Syndigo’s Agentic PXM and explore AI-powered product content workflows.
  • Framework de conversão
    Discover how Enhanced Content, Taggstar and PowerReviews help create higher-performing product experiences.
  • ESG & DPP
    Learn how to prepare for Digital Product Passports and evolving product transparency requirements.
  • PIM & MDM Deep Dive
    Explore the latest innovations, capabilities and developments in Syndigo’s PIM and MDM solutions.

 

Expert Bar: Meet with Syndigo experts to discuss your challenges, explore use cases and exchange ideas across PIM, MDM, Syndication, Conversion and AI. Get practical guidance, best practices and answers to your questions.

Walk away with ideas you can implement immediately.

from 18:30

CET

Dinner, Networking & Race Track Experiences


Relationship building across industries: Get connected and network with all attendees before we are going to start Day 2 – the dinner is proudly presented by priint Group

DETAILS:

Todos

Execution, ROI & Competitive Advantage

Date

November 19

Infinite possibilities start with trusted data. Today’s agenda explores those possibilities across Syndigo’s solution portfolio, from PIM and MDM to Syndication, Product Experience, AI and Digital Product Passports. Use the solution tags to discover the sessions, customer stories and discussions most relevant to your business challenges and priorities.

09:00-09:30

CET

Opening: Infinite Possibilities – Powering the Age of Agentic Commerce


Karim Iskander

Karim Iskandar

Managing Director Europe at Syndigo

Agentic Commerce
AI

DETAILS:

Todos

09:30-10:00

CET

Dunelm – The Home of Product Data That Performs


Jeff Howarth

Jeff Howarth

Director of Data Engineering at Dunelm

MDM
PIM
AI

DETAILS:

Strategy

10:00-10:45

CET

Panel: Why AI Initiatives Stall and What Successful Teams Do Differently?


Join leaders from B. Braun, flaconi and additional guest panelists as they share candid lessons from their AI and data journeys. Explore where organizations are seeing measurable value, what challenges remain and how successful teams turn data investments into real business outcomes.

Christian Broel

Head of PIM and Information Architecture at B. Braun SE

Rayk Wichmann

Team Lead Enterprise Apps at Flaconi GmbH

Helen Grimster

Helen Grimster

Global Director Industry Relations at Syndigo

PIM
Conversion
AI

DETAILS:

Strategy

10:45-11:00

CET


DETAILS:

Break

11:00-11:45

CET

BREAKOUT ROUND 1


PIM
Conversion
MDM
Syndication & GDSN

DETAILS:

Strategy

 

Session 1: PIM & Conversion: From Product Data to Revenue Growth

As customer expectations continue to rise, organizations are rethinking the role of product data in the buying journey. Discover how Boden is using product information and content to create richer digital experiences and drive better business outcomes.

Emilie Dumoulin

Head of Product Management at Boden

Alex Ives

Alex Ives

Sr. Director Technology at Boden

Strategy

 

Session 2: Turning Product Experience into Revenue Impact

Retail and brand leaders share how they’re using content, ratings & reviews, social proof, and conversion optimization to improve ecommerce performance and drive measurable business results.

More customer speakers will be lined up shortly.

Rachel Guntrip

Product Owner at Freemans Grattan Holdings

Execution

 

Session 3: MDM That Works: Building the Foundation for Scalable Data Operations

As business complexity grows, trusted master data becomes critical for consistency, efficiency and scale. Hear why ALPLA embarked on its MDM journey, the challenges it set out to solve and the foundations being put in place for future-ready data operations.

Andreas Weilguny

Sr. Business Analyst at ALPLA Group

Matthäus Greber-Schaffgotsch

Head of Corporate IT BI & AI CoE at ALPLA Group

Execution

 

Session 4: Beyond GDSN – Building a Connected Product Data Ecosystem.

As product data becomes increasingly connected, the ability to exchange trusted information seamlessly across trading partners is becoming a competitive advantage. Explore how syndication helps create a more efficient, transparent and connected product data ecosystem.
Customer speakers will be lined up shortly.

11:45 – 12:15

CET

Executive Coffee & Networking | Expo Hall Soft Opening


PIM
MDM
Distribuição de conteúdo de produtos
AI

DETAILS:

Todos

 

Continue the conversation beyond the stage. Connect with peers, Syndigo specialists and partners to discuss key takeaways, exchange perspectives and explore topics most relevant to your business.

  • Executive & Peer Networking
    Connect with industry leaders and practitioners facing similar opportunities and challenges.
  • Expert Bar Conversations
    Discuss specific questions, priorities and use cases with Syndigo experts in an informal setting.
  • Partner Lounge
    Explore complementary perspectives, technology innovations and implementation approaches from Syndigo’s partner ecosystem.
  • Dedicated 1:1 Meetings
    Make the most of focused conversations and pre-arranged meetings.

12:15-13:15

CET

Partner Lounge & Expert Bar – Infinite Possibilities: Uncover New Opportunities


PIM
MDM
Distribuição de conteúdo de produtos
AI

DETAILS:

Todos

Uncover new opportunities, practical approaches and ideas that can help move your business forward. Continue the conversation beyond the stage. Meet with Syndigo specialists and partners, explore emerging capabilities, discuss practical use cases and dive deeper into the topics most relevant to your business.

  • Partner Lounge – Meet our
    • Strategic Partners: Advellence, Arvato Systems & ThoughtSpark
    • Innovation Partners: Avensia, BlueYonder, priint Group & valantic
    • Commerce Partners: Apgar, Cloudinary, InBetween & Logiklee
  • Expert Bar
  • 1:1 Deep Dive Sessions

Discover new perspectives, practical approaches and possibilities for what’s next.

13:15-14:15

CET

Lunch & Expo


Enjoy your lunch and explore Syndigo’s Partner & Networking Lounge

DETAILS:

Todos

14:15-14:45

CET

Syndigo Product Strategy


As AI, regulation and customer expectations reshape the product data landscape, discover how Syndigo’s strategy is evolving to help organizations unlock greater value from trusted data. Explore the innovations, investments and roadmap priorities spanning PIM, MDM, Syndication, Product Experience and AI.

Abhi Ananth

Chief Technology Officer at Syndigo

Nikhil Bhatia

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

PIM
MDM
Distribuição de conteúdo de produtos
AI

DETAILS:

Todos

14:50-15:30

CET

BREAKOUT ROUND 2


MDM
PIM
AI
Distribuição de conteúdo de produtos

DETAILS:

Strategy

 

Session 1: From Product Data to Revenue: What Actually Drives Conversion

The Three Trends That Matter Most

Amid evolving regulations, rising customer expectations and increasing pressure to demonstrate ROI, three priorities stand out. Explore the latest market insights, understand the impact of emerging requirements such as DPP and the EU AI Act, and learn how leading organizations measure the business value of their product data investments.

Helen Grimster

Helen Grimster

Global Director Industry Relations at Syndigo

Strategy

 

Session 2: Building a Digital Experience to Drive Conversion and Revenue Growth

Explore the key elements of Syndigo’s Conversion Framework and learn how leading brands create product experiences that increase shopper confidence, conversion and revenue.

Riley Jenkyn

Riley Jenkyn

Vice President of Commercial Success at Syndigo

Pete Buckley

Chief Revenue Officer at Taggstar by Syndigo

Execution

 

Session 3: MDM Implementation Pitfalls: Why Data Programs Mostly Fail – and What Successful Projects Do Differently

Learn why many master data initiatives struggle to deliver lasting results and explore the governance, processes and operating models required to build a robust and scalable MDM foundation.

Andreas_Kopatz

Andreas Kopatz

Solution Engineer at Syndigo

Execution

 

Session 4: Data Deep Dive: From Integration to Market Transparency

Explore why governed, trusted data is the foundation for digital commerce, regulatory compliance and AI readiness. Learn how organizations move from disconnected data sources to greater transparency, consistency and confidence across channels and markets.

Nikhil Bhatia

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

15:30-16:00

CET


DETAILS:

Break

16:00-16:45

CET

BREAKOUT ROUND 3


AI

DETAILS:

Execution

 

Interactive Session: Beyond ChatGPT – Build a Real AI Use Case

Nikhil Bhatia

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

Strategy

 

Strategy Session: From AI Experiments to Scaled Value: What It Takes to Operationalize AI in the Enterprise

How leading organizations move from pilots to scalable, value-driving AI across product data, commerce and operations

Shivam Verma

Associate Product Manager at Syndigo

16:45-17:15

CET

Closing Keynote


More to come, so stay tuned.

PIM
MDM
AI

DETAILS:

Todos

17:15-17:30

CET

Wrap Up – Infinite Possibilities Start with Trusted Data


A final look at the ideas, innovations and opportunities explored throughout Connect, and the role trusted data plays in enabling growth, efficiency and future innovation.

Karim Iskander

Karim Iskandar

Managing Director Europe at Syndigo

MDM
PIM
Distribuição de conteúdo de produtos
AI

DETAILS:

Todos