Explore the Agenda – Syndigo Connect Europe 2026

Registration & Networking

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Welcome to Syndigo Connect Europe

Karim Iskandar

Managing Director Europe at Syndigo

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Opening Keynote – Part 1: PIM/MDM & AI: From Data Foundations to Agentic Automation – What’s Next for Data-Driven Commerce?

Explore how agentic AI is reshaping product discovery, digital commerce, and the evolving role of PIM and MDM. Highlight the market trends, emerging opportunities, and data capabilities organizations must understand to prepare for the next wave of AI-driven innovation.

Ornella Urso

Research Director at IDC

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Your First Day: What to Expect

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Innovation Lounge / Expert Bar – “Try It. Don’t Just Hear It.”

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Dinner, Networking & Race Track Experiences

Relationship building across industries: Get connected and network with all attendees before we are going to start Day 2 – the dinner is proudly presented by priint Group

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Opening: Infinite Possibilities – Powering the Age of Agentic Commerce

Karim Iskandar

Managing Director Europe at Syndigo

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Dunelm – The Home of Product Data That Performs

Jeff Howarth

Director of Data Engineering at Dunelm

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Panel: Why AI Initiatives Stall and What Successful Teams Do Differently?

Join leaders from B. Braun, flaconi and additional guest panelists as they share candid lessons from their AI and data journeys. Explore where organizations are seeing measurable value, what challenges remain and how successful teams turn data investments into real business outcomes.

Christian Broel

Head of PIM and Information Architecture at B. Braun SE

Rayk Wichmann

Team Lead Enterprise Apps at Flaconi GmbH

Abhi Ananth

Chief Technology Officer at Syndigo

Helen Grimster

Global Director Industry Relations at Syndigo

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Breakout Round 1

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Strategy

 

Session 1: From Product Data to Revenue: What Actually Drives Conversion

The Three Trends That Matter Most

Amid evolving regulations, rising customer expectations and increasing pressure to demonstrate ROI, three priorities stand out. Explore the latest market insights, understand the impact of emerging requirements such as DPP and the EU AI Act, and learn how leading organizations measure the business value of their product data investments.

Helen Grimster

Global Director Industry Relations at Syndigo

Strategy

 

Session 2: Building a Digital Experience to Drive Conversion and Revenue Growth

Explore the key elements of Syndigo’s Conversion Framework and learn how leading brands create product experiences that increase shopper confidence, conversion and revenue.

Riley Jenkyn

Vice President of Commercial Success at Syndigo

Pete Buckley

Chief Revenue Officer at Taggstar by Syndigo

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Session 3: MDM Implementation Pitfalls: Why Data Programs Mostly Fail – and What Successful Projects Do Differently

Learn why many master data initiatives struggle to deliver lasting results and explore the governance, processes and operating models required to build a robust and scalable MDM foundation.

Andreas Kopatz

Solution Engineer at Syndigo

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Session 4: Data Deep Dive: From Integration to Market Transparency

Explore why governed, trusted data is the foundation for digital commerce, regulatory compliance and AI readiness. Learn how organizations move from disconnected data sources to greater transparency, consistency and confidence across channels and markets.

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

Executive Coffee & Networking | Expo Hall Soft Opening

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Partner Lounge & Expert Bar – Infinite Possibilities: Uncover New Opportunities

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Lunch & Expo

Enjoy your lunch and explore Syndigo’s Partner & Networking Lounge

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Syndigo Product Strategy

As AI, regulation and customer expectations reshape the product data landscape, discover how Syndigo’s strategy is evolving to help organizations unlock greater value from trusted data. Explore the innovations, investments and roadmap priorities spanning PIM, MDM, Syndication, Product Experience and AI.

Abhi Ananth

Chief Technology Officer at Syndigo

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

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Breakout Round 2

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Strategy

 

Session 1: PIM & Conversion: From Product Data to Revenue Growth

As customer expectations continue to rise, organizations are rethinking the role of product data in the buying journey. Discover how Boden is using product information and content to create richer digital experiences and drive better business outcomes.

Emilie Dumoulin

Head of Product Management at Boden

Alex Ives

Sr. Director Technology at Boden

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Session 2: Turning Product Experience into Revenue Impact

Retail and brand leaders share how they’re using content, ratings & reviews, social proof, and conversion optimization to improve ecommerce performance and drive measurable business results.

More customer speakers will be lined up shortly.

Rachel Guntrip

Product Owner at Freemans Grattan Holdings

Chantal van Muiswinkel

Brand Merchandiser Online Business at Kruidvat (Member of AS Watson)

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Session 3: MDM That Works: Building the Foundation for Scalable Data Operations

As business complexity grows, trusted master data becomes critical for consistency, efficiency and scale. Hear why ALPLA embarked on its MDM journey, the challenges it set out to solve and the foundations being put in place for future-ready data operations.

Andreas Weilguny

Sr. Business Analyst at ALPLA Group

Matthäus Greber-Schaffgotsch

Head of Corporate IT BI & AI CoE at ALPLA Group

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Session 4: Beyond GDSN – Building a Connected Product Data Ecosystem.

As product data becomes increasingly connected, the ability to exchange trusted information seamlessly across trading partners is becoming a competitive advantage. Explore how syndication helps create a more efficient, transparent and connected product data ecosystem.
Customer speakers will be lined up shortly.

Jan Somers

CEO at GS1 Belgium

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Breakout Round 3

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Execution

Interactive Session: Beyond ChatGPT – Build a Real AI Use Case

Nikhil Bhatia

Senior Vice President of Product Management at Syndigo

Strategy

Strategy Session: From AI Experiments to Scaled Value: What It Takes to Operationalize AI in the Enterprise

How leading organizations move from pilots to scalable, value-driving AI across product data, commerce and operations

Shivam Verma

Associate Product Manager at Syndigo

Closing Keynote – Part 2: PIM/MDM & AI: From Data Foundations to Agentic Automation – Lessons, Priorities, and Predictions for the AI Era

Conclude the day by connecting the key themes and insights shared across customer, partner, and expert sessions. Provide IDC’s perspective on the strategic priorities, governance requirements, and organizational changes needed to scale trusted AI and stay ahead over the next 2-3 years.

Ornella Urso

Research Director at IDC

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Wrap Up – Infinite Possibilities Start with Trusted Data

A final look at the ideas, innovations and opportunities explored throughout Connect, and the role trusted data plays in enabling growth, efficiency and future innovation.

Karim Iskandar

Managing Director Europe at Syndigo

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