Transgourmet
Together with Syndigo, Transgourmet supports brand manufacturers in presenting product information optimally across the Transgourmet webshops.
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Since 2019, Transgourmet has been working together with Syndigo and brand manufacturers to further develop product information and, in particular, Enhanced Content in a targeted way and make it visible across the webshops of the Transgourmet Germany Group. The goal is to present brands more prominently on the digital shelf and to showcase products optimally where purchasing decisions are made.
Brand manufacturers are thus given the opportunity to place their brand story, product benefits, and differentiation features directly on the product detail pages and clearly highlight their products compared to competing items.
At Transgourmet, Enhanced Content refers to extended product information that goes beyond the classic product master data (“Core Content”). These additional contents:
Enhanced Content complements structured base data in a targeted way and creates real added value for shoppers as well as for brand manufacturers within the webshops of the Transgourmet Germany Group.
AThe basis of all product information continues to be structured master data provided via GDSN and supplemented in Syndigo. Suppliers benefit in particular from:
These additional attributes improve the findability of products in the various webshops of the Transgourmet Group and ensure that content is displayed consistently across both digital and physical shelves.
Improved product visibility on the digital shelf
Stronger brand presentation on product detail pages
Optimized customer journey at the point of decision
Clear differentiation in a competitive environment
In this webinar, discover how Transgourmet, together with strategic partner Syndigo, is using Enhanced Content to boost visibility, engagement, and conversion – for both private labels and branded products.
