Syndigo Connect 2025

From Data to Delight: Maximizing Product Data for Impact, Innovation & Emotion – A Nashville Experience
Unlock the power of product data to drive seamless, high-impact commerce experiences. Learn how to transform insights into action, optimize every touchpoint, and create lasting consumer connections—from creation to checkout.

“Setting the Stage: Striking the Right Note from Creation to Checkout”
Speaker: Simon, Syndigo
Kick off the day with an exploration of how product data is at the heart of every customer experience. Learn how top brands are using data, technology, and creativity to create trust, consistency, and speed at every step of the customer journey.
What You’ll Learn: How a well-planned product data strategy is key to delivering consistent, trustworthy, and revenue-boosting experiences.

“In Tune with the Market: Understanding Retail & Consumer Trends in a Data-Driven World”
Get a clear look at how the retail world is changing and what’s driving those changes. This session will explore how leading brands are using data to better connect with their customers, build stronger relationships, and stay ahead in a fast-moving market.
What You’ll Learn: Simple, smart ways to rethink your approach so you can better reach customers and grow your brand in today’s evolving retail landscape.

“Remixing Success: Leveraging Data & Technology to Make Products Shine”
Speaker: Helen Grimster, Syndigo
Discover how brands are using tools like Product Information Management (PIM) and Product Experience Management (PXM) to create better product content and improve customer experiences across all channels.
What You’ll Learn: How the right technology can make your product data work harder and help your business grow faster.

“Striking a Chord: Describing Products to Win Traffic & Drive Sales”
Speakers: Benny Blum, Syndigo; Spencer Millberg, DetailPage; Lexi Cederholm, Barilla
Get expert tips on how to optimize your product listings to stand out and boost sales on major retail platforms.
What You’ll Learn: How to create detailed and verified product content that works across different platforms and attracts shoppers.

“Composing a Symphony: Mastering the Data Maze to Build Your Product Ecosystem”
Speaker: Bryan Smith, Databricks
Learn how bringing all your product data into one system helps streamline marketing, customer service, and post-purchase experiences, making it easier to create a seamless experience for your customers.
What You’ll Learn: How connecting all your product information in one place leads to more personalized and consistent experiences for your customers.

Afternoon: Execution & Engagement

“Business & IT Working Together”
Panelists: UFP Industries
Moderated by: Vinny Maurici, Syndigo
Discover how successful brands bring their business and IT teams together to improve their commerce strategies and stay ahead of market trends.
What You’ll Learn: How teamwork between IT and business teams can unlock the full potential of your product data.

“Rocking the Retail Stage: Translating Digital Success to In-Store Brilliance”
Speaker: Tom Gehani, Simbe Robotics
Learn how brands are translating the success of their online stores into physical retail environments by using real-time data, AI, and smart strategies.
What You’ll Learn: How to bridge the gap between digital and physical retail to deliver a consistent and engaging experience for customers.

“Hitting the High Notes: Media & Storytelling to Amplify Your Product’s Shine”
Speaker: Stephanie Nelson, Acosta
Explore how to combine data and creativity to tell compelling stories about your products, capturing customers’ attention and building long-term loyalty.
What You’ll Learn: How to turn data into emotionally engaging stories that create stronger connections with consumers.

“Encore! Optimizing Product & Commerce Experiences for Lasting Success”
Moderator: Claudia Johnson, Flywheel
Learn how brands are enhancing the customer experience after the purchase to keep customers coming back for more, using strategies like personalization, loyalty programs, and upselling.
What You’ll Learn: How to turn a one-time transaction into a long-term relationship by keeping customers engaged after the sale.

“Commerce, Connected: Building Smarter, Seamless Experiences in a Unified Era”
Speaker: Carla Wright, Shopify
Get insights into how brands are connecting their systems to deliver personalized, seamless shopping experiences across all devices and channels.
What You’ll Learn: Why having a unified commerce strategy is crucial for fast, scalable, and profitable growth.

“Brand & Retailer Collaboration”
Moderator: Matt Leigh, Syndigo; Chris Teer, Stanley Black & Decker
Hear from top brands and retailers about the importance of working together to deliver a better customer experience, with a focus on content sharing and joint marketing strategies.
What You’ll Learn: How collaboration between brands and retailers can create more effective, data-driven shopping experiences.

“Finale: The Road Ahead”
Speaker: Tarun Chandrasekhar, Syndigo
Wrap up the day by looking ahead at the future of product data and how combining technology and customer connections will drive success in the years to come.

Join us for a hands-on experience where you can dive into live demos, see real-world solutions in action, and explore the future of product data, content, and commerce. Enjoy drinks, hors d’oeuvres, and interactive sessions on topics like: PXM, Analytics, Enhanced Content, UX Research, Product Innovations, ROI & Value Optimization, and more!
What You’ll Learn: This is your chance to see the future of product data and get practical insights into applying these solutions to your business—all while enjoying great food and drinks.

Syndigo Academy: Join us for an unparalleled learning experience designed to elevate your Syndigo expertise and success!