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Take a Data-Driven Approach to Optimize Content Performance

Syndigo Product Content Analytics

Publishing and managing product information is important. But robust content and digital shelf analytics deliver what’s needed to optimize and improve the performance of your content. Syndigo’s full suite of analytics provides the insights you need to continually enhance the effectiveness and integrity of your content.

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Syndigo Product Content Analytics
For Brands

Improve Online Performance

Gain deeper insights into your online product content performance and effectiveness, ensuring a seamless product experience that drives higher conversion rates and sales. Syndigo provides real-time insights that empower you to act quickly and ensure the optimal performance on your product pages.

Proactive Monitoring

Quickly verify and resolve discrepancies in product content with real-time alerts, ensuring consistency across all digital shelves.

Data-Driven Optimization

Gain insight into shopper interactions and content performance, helping you optimize product detail pages (PDPs) and boost add-to-cart rates.

Customizable Insights

Create custom reports tailored to your specific business needs, with flexible display options and real-time alerts to stay proactive and informed.

Competitive Advantage

Monitor and compare your products against competitors in real-time, identifying opportunities and risks to enhance visibility and drive sales.

For Retailers

Monitor Online Content Effectiveness

Monitor the quality and effectiveness of your online content for better customer experiences and higher sales. Syndigo gives your vendors the insights they need to identify and fix content issues on your site—and we provide you with retailer analytics to boost your e-commerce performance.

Higher Quality Content

Ensure your e-commerce site’s content is accurate and engaging, leading to a better customer experience.

Customized Standards

Set your own content health standards to maintain consistency and align with your business goals.

Proactive Troubleshooting

Quickly identify and address content gaps and omissions, reducing customer frustration and improving satisfaction.

Increased Conversions

Drive higher conversion rates by optimizing content to resonate with buyers, boosting sales.

Product Content Analytics

The insights you need to continually enhance your content effectiveness.

Content Analytics:

Optimize Product Data

Gain insights into product content performance and effectiveness, to optimize for SEO, drive engagement and deliver higher conversion rates.

Content Analytics
  • Content Integrity

    Ensure all attributes are complete and accurate, and delivered to every digital shelf.

  • Content Engagement

    Understand your shopper interactions to optimize and boost conversion rates.

  • Dynamic Trends Analysis

    Analyze attribute performance over time, with average alignment percentages over a selected timeframe.

Digital Shelf Analytics:

Enhance Visibility, Drive More Sales

Gain real-time visibility into how your products perform on retailer websites and make data-driven decisions to improve customer experiences.

Digital Shelf Analytics
  • Automated Tracking

    Automatically track competitor pricing, assortment, availability, and customer ratings.

  • Competitor Benchmarking

    Compare your products against competitors to spot opportunities and risks.

  • Sales Trend Analysis

    Gain a deeper understanding of sales trends and buyer behaviors to inform your strategies.

  • Early Issue Detection

    Spot issues early to prevent negative sales impacts and maintain a strong digital presence.

  • Custom Reporting

    Build reports to your specific needs, from our UI or through API connection.

Retailer Analytics:

Improve Online Effectiveness

Create more engagement with your shoppers with high-quality images and accurate information. Monitor and update content to help turn shoppers into buyers.

Retailer Analytics
  • Vendor Content Health Score

    Comprehensive content monitoring of your vendors’ content quality, including alerts and recommendations.

  • Content Prioritization

    Understand content priorities for your vendors, to focus on the most critical areas.

  • Comparative Views

    Study side-by-side comparisons across categories and brands to identify best practices.

  • Content Performance

    Monitor content click-through rates and track vendor progress to ensure continuous improvement.

CASE STUDIES

Hear from our customers

Syndigo Customers

Landria Jordan

Sr. Director of Innovation & Marketing

Firstline Brands

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“The Syndigo team made our onboarding experience smooth by ensuring we had complete understanding of all the platform has to offer. They were with us every step of the way! Since launch, we have realized an immediate increase in our Target.com content score by nearly 20 percentage points and look forward to seeing similar increases with other key retail partners!”

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Syndigo Customers

Wild Planet Foods

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“We used Syndigo to understand what our competitors were doing, which allowed us to optimize our own strategies. For example, we discovered a competitor entering the Walmart space through Syndigo’s search term reports, which we wouldn’t have known otherwise. This kind of insight is crucial for maintaining our competitive edge.”

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Syndigo Customers

Patrick Larson

Digital Retail Marketing Content Specialist

Now Foods

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“It’s just been amazing to not only enter our information correctly, but we also then get feedback from those retailers if something is done incorrectly. It has provided this extra benefit to us that we didn’t even see coming—where we now have a secondary check on our data. So now we can depend on Syndigo as another set of eyes to our data to make sure that we are sending the correct thing to these retailers.”

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FAQs

What insights can Syndigo Analytics help me with?

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Syndigo Analytics helps you understand how your content performs against the competition, shopper behavior, and the effectiveness of your product listings.

How does real-time analytics benefit my business?

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Real-time analytics allow you to make quick, informed decisions on current information. Companies that embrace data-driven strategies are 23 times more likely to acquire customers, 6 times more likely to retain them, and 9 times more likely to be profitable.

Can I scale my Analytics capabilities with Syndigo?

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Yes, Syndigo Analytics is designed to scale with your business, ensuring you have the insights you need as you grow.

Does Syndigo Analytics integrate with other tools?

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Yes, Syndigo Analytics is seamlessly integrated with Syndigo PXM capabilities, ensuring a smooth and efficient workflow.

Syndigo

Turn insights into action with Syndigo’s analytics solutions.

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