Syndigo Connect Europe Event Series – From Customers, For Customers, With Customers

Regional Syndigo Connect Event – 1st stop in London, proudly hosted by Boden

Hosted in the uniquely creative space of Boden House, the very first stop on our European tour brought together a diverse community of brands, retailers, and data professionals united by one goal: to elevate product experiences through better content, smarter data and bolder thinking.

The energy was high, the conversations authentic, and the inspiration real. From Boden’s behind-the-scenes look at how they craft data-driven fashion experiences to Charlotte Tilbury’s beauty data transformation and Philip Morris International’s PXM-enabled digital shift – the stage was filled with stories that resonated far beyond slides.

Highlights included:

• A guided tour through Boden’s colourful showroom, showing how storytelling starts with structured data.
• A first-hand look at Syndigo’s latest innovations, including GenAI-powered content generation and the vision for Agentic PXM.
• A lively networking crowd that didn’t want the discussions to end – and plenty of real talk about content pain points and platform wins.

Attendees left with fresh insights, actionable ideas and – judging by the smiles – real motivation to take their product experience strategy to the next level.

Impressions from London:

Regional Syndigo Connect Event – 2nd stop in Brussels, proudly hosted by Maxeda DIY Group

Held at Maxeda’s headquarters in Brussels, this regional edition of Syndigo Connect brought together an exceptional mix of industry leaders, partners, and innovators from France, Belgium, and the Netherlands — all with one mission: to shape the future of product experience through better data, smarter platforms, and purposeful AI.

The energy was high, the insights were forward-thinking, and the conversations future-ready. From agentic AI and in-house LLMs to real-world examples of omnichannel architecture, referential data excellence and activation-ready content, every story on stage sparked meaningful reflections. Together, we looked at what it takes to evolve PXM from backend operations to end-to-end experience drivers.

Highlights included:

• A behind-the-scenes tour of Maxeda’s facility — an exclusive and insightful look into how one of Europe’s leading DIY retailers runs its data and product operations.
• A platform deep dive with Helen Grimster and Vimal Lakhera on how Syndigo is evolving from mastering to activating, from single domain to multidomain, and from IT-centric to business-led.
• Erik Cuypers (Maxeda) presenting how the group is using agentic AI, predictive personalization and in-house LLMs to power the next generation of customer experiences.
• Christian Beckers (Bayer) outlining the digital backbone, enabling retail and pharmacy partners with always-on access to high-quality, compliant content –  supported by and Dennis Peek (VML).
• Tim van der Poel (IMCD) showing how connected ecosystems — from JD Edwards to Salesforce to internal portals — are making AI-powered service delivery a reality.
• Alexis Morales (Carrefour) highlighting the critical role of product and supplier referentials, built with data quality and AI at the core, in serving both business needs and end consumers.

Attendees left with new perspectives, real-life applications, and renewed energy to lead the way in data-driven digital transformation.

Regional Syndigo Connect Event – 3rd stop in Oslo, proudly hosted by Coop

Set in the uniquely reimagined headquarters of Coop – a vast former warehouse transformed into a modern, creative workspace – the Nordics edition of the Syndigo Connect series gathered more than 40 participants. The audience comprised heads of data management and governance, product owners, IT leaders, and data professionals from leading brands and retailers – a vibrant mix of innovators and industry thought leaders. The scale of the location mirrored the ambition of the conversations: candid, collaborative, and future-focused.

The event showcased how customers and partners team up to drive collaborative innovation and knowledge exchange across a vibrant ecosystem. Key Nordic partners such as Advellence Solutions and Avensia enriched the discussions with their perspectives and expertise.

The event was a resounding success, with customer use cases and experiences taking center stage. Highlights included:

• Huhtamaki’s Head of Data Management, Sakari Sanaksenaho, sharing how multi-domain MDM became the backbone of their 2030 growth strategy.
• Coop Norge, Norway’s retail giant, outlining its full journey from legacy platforms to self-sufficient Product MDM operations.
• A joint session with Avensia and HFN (Home Furnishing Nordic) highlighting striking business benefits – including 400% staff efficiency gains and 80% data completeness for 90% of top-selling products.
• Stora Enso demonstrating how the integration of customer and supplier domains can deliver both financial control and customer excellence.
• Abilea highlighting why standards and structure matter and how to avoid road bumps in syndication.

Syndigo also presented a visionary outlook on Agentic Workflows and GenAI, with SVP of Product Nikhil Bhatia showcasing out-of-the-box innovations that sparked strong interest from the audience. Attendees engaged in open exchanges on syndication roadblocks, business case design, and the connection between data strategy and tangible business impact.

As Syndigo’s SVP of Customer & Partner Success, Sachin Kumar, summed it up: the Nordics edition was truly “for the customers, by the customers, and with the customers.”

Attendees left with actionable insights, fresh inspiration, and new connections across the region – and many are already looking forward to the next stops in the Syndigo Connect series:

• the Regional Connect Event in Munich, November 11 (hosted by DR.Schnell) followed by
• the Grand Finale in Munich, November 12–13 (at the iconic Allianz Arena).

Regional Syndigo Connect Event – 4th stop in Munich, proudly hosted by DR.SCHNELL​

Set in the welcoming and sustainability-driven headquarters of the hygiene solutions vendor DR.SCHNELL, the DACH edition of the Syndigo Connect series brought together 30 participants for a day dedicated to product data excellence, collaboration, networking, and digital transformation. As a transformation-driven Syndigo customer and a standout example of mid-sized innovation, DR.SCHNELL offered the perfect backdrop for an event shaped by openness, expertise, and genuine community spirit.

The audience represented a diverse mix of manufacturers, retailers, implementation partners, researchers, consultants, and software providers. This blend of perspectives created a dynamic exchange around one central theme: high-quality product data as the foundation of business success. Conversations touched on brand integrity, conversion rates, operational efficiency, and the continuous nature of data quality work.

Throughout the day, participants engaged in a rich program of discussions, customer stories, and hands-on insights:

• The opening remarks by Syndigo’s Head of Sales DACH, Martin Gliesche, set the tone for a day focused on collaboration and shared learning.
• SCHNELL welcomed the audience with a behind-the-scenes look at how clean master data powers real business value.
• Syndigo’s Vice President EMEA Ben Rund provided his perspective on market developments and future priorities.
• ECC‘s session on AI report introducing main key figures and trends with an outline how emerging technology is reshaping product data ecosystems.
• Online beauty and self-care retailer flaconi highlighted vendor onboarding and its benefits.
• A deep-dive led by experts from Advellence, Syndigo’s MDM solution integration partner, explored the key challenges in data management and the corresponding solution paths, demonstrating how structured, high-quality data becomes a direct driver of customer experience.
• The day concluded with a guided tour through the DR.SCHNELL Training Center—an impressive showcase of craftsmanship, quality, and forward-looking production.

As Dr. Martin Gliesche sums it up: “What made this event special was the ‘community effect’: customers learning from customers, partners learning from practitioners, and experts discussing real-world challenges in a trusted environment. It also became clear that technology is not the bottleneck—change management often is. And ultimately, this reinforces what we see across the entire ecosystem: data quality is not a final destination but an ongoing journey—and the right partners make all the difference.”

This marks the final stop of the 2025 roadshow, but the momentum and enthusiasm across the community suggest it won’t be the last. We’re already looking forward to the 2026 edition—our next stop will be in Berlin at flaconi—safe the date, May 7, 2026!

Impressions from Munich: