Their combined network of global commerce channels empowers businesses to seamlessly scale product content across international markets
Chicago & Berlin
Feb. 27, 2025
Syndigo and Productsup, two global leaders in PXM, today announced a strategic partnership designed to enhance global product experience management. By leveraging both companies’ extensive connectivity across international markets, combined with Syndigo’s AI-native platform, the collaboration enables brands and retailers to distribute enriched product content across global advertising channels such as Google, Meta, and TikTok, shopping platforms and marketplaces, ultimately creating new revenue streams and accelerating growth.
“This partnership is a major step forward in enabling brands and retailers to scale efficiently across global markets,” said Tarun Chandrasekhar, Syndigo President and Chief Product Officer. “By combining Syndigo’s AI-native platform with Productsup’s extensive commerce network, we’re eliminating friction in product content distribution—helping businesses accelerate time-to-market and drive growth seamlessly.”
“With this collaboration, our joint customers can now manage the entire commerce funnel more effectively—leveraging high-quality product data to improve ad performance, enhance product detail pages, and increase conversions across multiple channels,” he added.
The new alliance allows these two industry leaders to equip B2C and B2B businesses to navigate the complexities of industry standards, country-specific regulations, and channel-specific requirements—ensuring faster time-to-market and optimized campaign performance.
“At the end of the day, all we want is to make our customers’ lives easier and help their brands be more successful,” said Productsup Chief Innovation Officer Marcel Hollerbach. “This partnership opens up new opportunities for brands and retailers to reach millions of potential buyers without straining their operations. They unlock new growth opportunities, while maintaining complete control over their product content.”
Learn more about how Syndigo and Productsup empower brands and retailers to compete in the rapidly evolving global marketplace.
Syndigo ist der weltweit führende Anbieter für PXM, MDM und PIM und bietet AI-native Datenmanagement-Produktlösungen für Marken, Einzelhändler und deren Kunden. Mit dem umfassenden integrierten Netzwerk für Content-Distribution ist Syndigo die einzige Lösung auf dem Weg zu verlässlichen Daten und geschäftlichem Erfolg. Ob ein Unternehmen eine „Single Source of Truth“ für Daten innerhalb der Organisation etablieren oder diese effizient an ein externes Netzwerk weitergeben möchte – Syndigo ist der ideale Partner, um dies zu realisieren.
Syndigo betreut über 12.000 globale Unternehmen in zentralen Branchen wie Lebensmittelhandel, Gastronomie, Haushaltswaren, Heimwerkerbedarf/DIY, Haustiere, Gesundheit und Schönheit, Automobil, Mode, Energie und Gesundheitswesen. Weitere Inforamtionen finden Sie unter syndigo.com oder auf LinkedIn.
Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, Redbubble, and ALDI. www.productsup.com
Syndigo bietet die erste Cloud-native Lösung, die speziell dafür entwickelt wurde, außergewöhnliche Erlebnisse für Organisationen, Domains und Kunden bereitzustellen.
