About Us | Syndigo
Audit your eCommerce content with a complimentary scorecard.

Our Story

Products move when content flows.

It all starts with a simple idea: When information is accurate, consistent, and up-to-date within an environment, then it can flow across platforms and partners. And when that happens, commerce is more efficient, performance accelerates, and products move from the supplier through the shelf.

Today’s business world is becoming more and more complex. There is so much information to manage that everyone needs systems, platforms and solutions to manage it all. And companies are throwing good money after bad without addressing the root issue: These systems, on their own, are incomplete products, inconsistently tied together to manage, distribute, and measure their product information.

Data is in silos. Content lacks momentum, gets stuck, and is late to market, frustrating trading partners…and ultimately buyers. Brands and retailers are plagued by outdated, inaccurate, limited data and content that can’t keep pace with the speed of commerce.

There’s an urgent need for companies to bring together content that is complete, consistent, and accurate.

Enter Syndigo.

We believe that there is a better way for our clients to manage their information. In order for data and content to flow freely and continuously, an integrated, comprehensive engine is needed.

Syndigo is that Active Content Engine.

We have built comprehensive, connected omnichannel capabilities across the entire content lifecycle to help master data and ultimately move products off the shelf. Any shelf!

As the industry’s first Active Content Engine, Syndigo provides continuous optimization that helps clients win at every shelf; control all content and data flows at every point; and leverage the largest global two-sided network in order to harness today’s exponential data growth. There’s no need to compromise…Syndigo provides exactly what you need to manage content and drive sales, with no trade-offs in quality or control.

active content engine icon

Syndigo – Products move when content flows™​

As the first Active Content Engine, Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating information so participants can increase sales on every shelf.

We serve more than 50,000 global users across more than 12,000 global brands and manufacturers, connecting with more than 1,750 global recipient connections. Syndigo is a valued partner and acknowledged leader in the management of master data, product information, digital assets, content syndication and analytics, across many important industries including grocery, foodservice, hardlines, home improvement/DIY, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

See why Syndigo and the Active Content Engine are the right choice for today’s commerce.

Our Leadership


Simon Angove

Simon has over 25 years of leadership experience in technology, having both launched innovative start-ups and run large companies and divisions, in industries such as retail, financial services, and the public sector. Recently, Simon was CEO of Superion, a software provider to local government. Simon led a comprehensive transformation establishing product innovation, go-to-market execution, operational excellence, and a high-performing organization, which led to a multi-company merger that created CentralSquare, with #1 market share in public safety software. Before Superion, Simon led global business units at Verint, an omni-channel customer engagement software provider, and was a serial entrepreneur starting companies in cloud computing, retail in-store video analytics, and workforce optimization.


Ryan Peisel

Ryan serves as the Chief Financial Officer (CFO) for Syndigo, responsible for all aspects of the company’s financial management and strategy. He leads Syndigo’s global finance and accounting teams focused on driving extraordinary financial performance and business insights across FP&A, accounting and financial reporting, accounting operations, treasury, revenue operations, tax and business systems.

Prior to Syndigo, Ryan served in Finance leadership roles including most recently at First Advantage, where he was instrumental in the company’s growth transformation, organic and M&A growth strategies, January 2020 sale to Silver Lake Partners and June 2021 IPO on NASDAQ. Ryan has worked in private equity as well as public company environments, garnering extensive knowledge of highly leveraged businesses, international operations, corporate development and business strategy.

Nikki Grigsby

Nikki Grigsby

Nikki leads Syndigo’s Operations teams, with responsibility for Customer Success, Implementation Services, Customer Support, Content and Data operations. Prior to joining Syndigo, Nikki was a senior executive at Cision where she led Client Experience, Customer Success, Support, Training and Enablement and Account Management, after holding several leadership roles at ADP including Leadership & Development, Implementation Operations and Services. Nikki believes strongly in developing people, fostering leadership opportunities, diversity, and taking risks as keys to successful innovation. She has served in numerous roles as executive sponsor for Diversity, Equity and Inclusion initiatives, being awarded Leadership Excellence in Technology by the National Diversity and Leadership Council in 2020, and recognized in 2019 by the Illinois Diversity Council with the Power50 award for inspiring and influencing others to help shape the future.


Justin Anovick

Justin has a career spanning 15 years in global pre-sales and 10 years in global product management, product marketing, and partners and alliances, and is a seasoned professional in the digital marketing and commerce industry. Justin’s expertise has helped grow Optimizely (fka EPiServer) more than 400%, with more than half coming from global organic growth, retaining and upselling customers, and adding new customer logos. In addition to helping drive organic growth, Justin has also been involved in 18 acquisitions and 3 exits.

Andrew Pickens
Senior Vice President, Client & Business Development

Andrew Pickens

Andrew leads Syndigo’s U.S. based commercial teams across Sales, Client Engagement, Account Management, Retail, Training & Enablement. In this role, Andrew focuses on driving strategies and execution leading to a valuable client experience across Syndigo’s entire client ecosystem. A part of the Syndigo leadership team since June of 2017, Andrew has held various commercial leadership roles all with a client-centric approach. Prior to joining Syndigo, he held commercial leadership roles at Market Track including SVP of Client Development as well as account management roles at the Corporate Executive Board.

Karim Iskandar
Managing Director, International

Karim Iskandar

Karim heads the International business for Syndigo with responsibility for go-to-market strategy, sales, finance, operations, product strategy and partnerships. Prior to Syndigo, Karim worked for JRNI, a customer engagement platform that drove shoppers to in-store experiences from digital channels; launching their business in both Europe and the USA. Karim thrives in hyper-growth environments starting his formative career at Forrester Research as it grew from $30M to $170M as part of its European launch team and ultimately held the position, UK General Manager. He has since helped a variety of software, technology and research businesses both launch, scale and grow rapidly internationally.

Tarun Chandrasekhar

Tarun Chandrasekhar

Tarun is responsible for all functional and regional teams delivering PIM and MDM products and services, globally. Previously Tarun was Managing Director for Enterprise PIM/MDM Operations, leading customer success, implementation consulting, project delivery, cloud operations, and technical support teams for Syndigo. Tarun has also served as SVP of Product and Engineering for Riversand. With a career spanning Product Strategy and Development, M&A strategy, Data Management Solution Consulting, Operations, and Customer Success for cloud-native SaaS MDM solutions, Tarun has developed data management strategy and implemented data management solutions for large multinational corporations across multiple verticals in multiple regions of the world.

Andrew Turek
Chief Data Officer

Andrew Tuerk

As CDO, Andrew leads data strategy at Syndigo, with responsibility for Data Management, Data Quality, and Analytics. In this role, Andrew drives innovation and continuous improvement in data processes, integrations, data solutions, and product capabilities. Prior to joining Syndigo, Andrew held leadership positions at CoreLogic, including Data Management and Data Solutions, aligning data standards and quality with technology driven data solutions.

Brian Rudolph
Chief Technology Officer

Brian Rudolph

Brian leads the development and delivery of Syndigo’s technology strategy. As CTO he oversees Software Engineering and Information Technology within Syndigo. He joined the company from Edgenet where he served as Chief Technology Officer among other roles over the past decades. Prior to that Brian was at Microsoft, working on Microsoft Azure in Microsoft Online Directory Services and Azure Application Platform.

Vishal Arora
Senior Vice President, Engineering

Vishal Arora

Vishal leads all Software Engineering teams and delivery outcomes at Syndigo. In this role, he is responsible for achieving Syndigo’s technical vision and enhancing its product leadership in fast changing markets. Vishal inspires efficiency, promotes innovation, and leads transformation while accelerating strategic growth. Prior to Syndigo, Vishal held senior leadership role at Perforce and before that at Entrust leading global engineering teams. He also led product management and development teams for PLM business at PTC.

Michael Ruderman
General Counsel

Michael Ruderman

As General Counsel, Michael leads Syndigo’s global legal function, including overseeing commercial negotiations, strategic transactions, compliance and corporate governance. Prior to joining Syndigo, Michael practiced law at the New York office of Kirkland & Ellis LLP, focusing primarily on M&A and corporate governance. Michael holds a B.A. from Wesleyan University and a J.D., magna cum laude, from the Indiana University Maurer School of Law.

Get Started

Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, as well as more than 12,000+ manufacturers and suppliers.