ERFOLGSGESCHICHTE
Virtual Supply is a fast-growing distributor and brand partner specializing in bringing consumer products to market across major retail channels. With a portfolio that spans multiple categories and a team focused on operational excellence, Virtual Supply needed a better way to manage product data: One that could scale with their ambitions and simplify the process of product content syndication.
Before partnering with Syndigo, Virtual Supply relied heavily on spreadsheets to manage product information. It was a manual, fragmented process that made it difficult to maintain retail content consistency. Every new listing required a fresh round of coordination with staff, and the lack of a centralized product data system meant that accuracy and speed were constant concerns.
“We used to use Excel to keep all of this information. Now, having a live service site we can go to and access any information we need on our product is so helpful.”
– Philip Schroeder, Account Program Manager, Virtual Supply
The team needed a single source of truth – something more consistent, scalable, and collaborative. They wanted information that was reliable so they could move faster, reduce errors, and empower their internal teams to work from the same playbook.
Virtual Supply implemented Syndigo Product Information Management (PIM), and the impact was immediate.
Syndigo’s solutions are built to be composable and customizable, which allowe Virtual Supply to tailor their experience for their specific workflows and data needs. At the same time, the templatized framework in Syndigo PIM provided structure and consistency. For example, one standout feature for Virtual Supply was the Frequently Used Attributes sheets. This simple yet powerful tool helped the team synchronize their brand capabilities with retailer taxonomy requirements, streamlining the content creation process and ensuring every listing met the requirements.
The real-time access to accurate product data meant the team could launch new products faster, maintain consistency across channels, and build trust with retail partners. The platform didn’t just solve a data platform…it created a foundation for collaboration.
Virtual Supply’s move to Syndigo PIM delivered results almost immediately:
Product launches accelerated by over 90%, thanks to real-time access to product data and automated syndication workflows.
With over 90% of product fields now fully populated and consistent across channels, the team saw a significant reduction in product return rates.
Better content and faster execution led to a 60% increase in sales.
Buyers, Account Managers, and Sales teams now work from the same data set, improving alignment and decision-making.
One of the standout aspects of Virtual Supply’s experience has been the partnership with their Syndigo Customer Success Manager.
The hands-on support helped Virtual Supply navigate the Syndigo platform more seamlessly, increasing their speed to results and building confidence in their product strategy.
What started as a search for a reliable data management solution evolved into a strategic partnership that empowered Virtual Supply to scale, collaborate, and grow. With Syndigo, the team at Virtual Supply they built a smarter, more connected way of working.
