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Future-Ready Commerce: Leveraging Benchmark Insights to Stay Ahead

Dec. 4 at 12:00 PM EST

Are you ready for the next wave of digital commerce?

The digital shelf is evolving at lightning speed. From AI-powered shopping journeys to shifting consumer expectations, brands and retailers face new challenges—and new opportunities—every day.

Join Syndigo leadership as we reveal the key findings from the 2025 Consumer Product Content Benchmark Report, based on insights from 1,800 online shoppers across the U.S. and Canada. Discover how product content impacts consumer confidence, and learn actionable strategies to help your brand stay ahead in an era of market change and AI innovation.

What You’ll Learn

  • The Confidence Gap: Why rich product content is now the essential bridge between shopper interest and purchase commitment.
  • Macro Shopping Trends: How and where consumers are shopping in 2025—and what’s changed since last year.
  • Omnichannel Research: The rise of hybrid shopping journeys and the role of digital content in-store and online.
  • AI in Commerce: How artificial intelligence is reshaping product discovery and consumer trust.
  • Actionable Strategies: How to close the confidence gap and build a future-proof product content strategy for 2026 and beyond.
AI Commerce

Register now for the webinar.

Key Insights from the Report

85% of shoppers say quality product content matters more than brand recognition.

65% report that rich content (videos, 360° images, AR) persuaded them to make unplanned purchases—a 17-point jump from 2024.

90% say high-quality content boosts their purchasing confidence.

45% of shoppers have used AI tools to research products before buying.

86% read ratings and reviews when evaluating products online.