Our Story

Products move when content flows.

It all starts with a simple idea: When information is accurate, consistent, and up-to-date within an environment, then it can flow across platforms and partners. And when that happens, commerce is more efficient, performance accelerates, and products move from the supplier through the shelf.

Today’s business world is becoming more and more complex. There is so much information to manage that everyone needs systems, platforms and solutions to manage it all. And companies are throwing good money after bad without addressing the root issue: These systems, on their own, are incomplete products, inconsistently tied together to manage, distribute, and measure their product information.

Data is in silos. Content lacks momentum, gets stuck, and is late to market, frustrating trading partners…and ultimately buyers. Brands and retailers are plagued by outdated, inaccurate, limited data and content that can’t keep pace with the speed of commerce.

There’s an urgent need for companies to bring together content that is complete, consistent, and accurate.

Enter Syndigo.

We believe that there is a better way for our clients to manage their information. In order for data and content to flow freely and continuously, an integrated, comprehensive engine is needed.

Syndigo is that Active Content Engine.

We have built comprehensive, connected omnichannel capabilities across the entire content lifecycle to help master data and ultimately move products off the shelf. Any shelf!

As the industry’s first Active Content Engine, Syndigo provides continuous optimization that helps clients win at every shelf; control all content and data flows at every point; and leverage the largest global two-sided network in order to harness today’s exponential data growth. There’s no need to compromise…Syndigo provides exactly what you need to manage content and drive sales, with no trade-offs in quality or control.

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Syndigo – Products move when content flows™​

As the first Active Content Engine, Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating information so participants can increase sales on every shelf.

We serve more than 50,000 global users across more than 12,000 global brands and manufacturers, connecting with more than 1,750 global recipient connections. Syndigo is a valued partner and acknowledged leader in the management of master data, product information, digital assets, content syndication and analytics, across many important industries including grocery, foodservice, hardlines, home improvement/DIY, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

See why Syndigo and the Active Content Engine are the right choice for today’s commerce.

Our Leadership

Paul Salay

Paul Salay

In his role as CEO, Paul is responsible for overseeing Syndigo’s strategic direction, acquisitions and market positioning while delivering innovation for the future. Paul joined the company then known as Gladson in 2017, from Cision, where he led the alignment and growth of the Sales, Services and Marketing departments while playing a lead role in company acquisitions. Prior to that he was president of Market Track, where he oversaw a significant period of growth and expansion of the organization, building the business into a marketplace leader and recognized industry standard for advertising tracking.

Sagit Halpern
Chief Financial Officer

Sagit Halpern

As CFO, Sagit oversees all financial processes for Syndigo on a global basis. She was formerly an executive at Ex Libris, a global provider of cloud-based solutions for higher education under private equity ownership. There she held positions including Group Controller; CFO for North America; and ultimately VP of Finance. Before her tenure at Ex Libris, Sagit was a Manager for Ernst & Young Israel.

Mark Detelich
Chief Product Officer

Mark Detelich

Mark leads Syndigo’s product strategy and innovation, with responsibility for the product management, product marketing, business development, and solutions delivery functions. In this role, Mark ensures that Syndigo understands the industry context and challenges, effectively developing solutions that address our clients’ business requirements and opportunities through Syndigo’s solutions. Prior to joining Syndigo, Mark was Chief Strategy & Solutions Officer for Numerator (Market Track & InfoScout), where he led the development of eCommerce, Pricing, and Advertising solutions. He was formerly a Partner at Accenture, and has also held multiple product leadership positions at other firms.

Andrew Turek
Chief Data Officer

Andrew Tuerk

As CDO, Andrew leads data strategy at Syndigo, with responsibility for Data Management, Data Quality, and Analytics. In this role, Andrew drives innovation and continuous improvement in data processes, integrations, data solutions, and product capabilities. Prior to joining Syndigo, Andrew held leadership positions at CoreLogic, including Data Management and Data Solutions, aligning data standards and quality with technology driven data solutions.

Brian Rudolph
Chief Technology Officer

Brian Rudolph

Brian leads the development and delivery of Syndigo’s technology strategy. As CTO he oversees Software Engineering and Information Technology within Syndigo. He joined the company from Edgenet where he served as Chief Technology Officer among other roles over the past decades. Prior to that Brian was at Microsoft, working on Microsoft Azure in Microsoft Online Directory Services and Azure Application Platform.

Vishal Arora
Senior Vice President, Engineering

Vishal Arora

Vishal is SVP Engineering at Syndigo overseeing all Software Engineering teams and delivery outcomes. In this role, he is responsible for achieving Syndigo’s technical vision and enhancing its product leadership in fast changing markets. Vishal inspires efficiency, promotes innovation, and leads transformation while accelerating strategic growth. Prior to Syndigo, Vishal held senior leadership role at Perforce and before that at Entrust leading global engineering teams. He also led product management and development teams for PLM business at PTC.

Karim Iskandar
Managing Director, Europe

Karim Iskandar

Karim heads the European business for Syndigo with responsibility for go-to-market strategy, sales, finance, operations, product strategy and partnerships. Prior to Syndigo, Karim worked for JRNI, a customer engagement platform that drove shoppers to in-store experiences from digital channels; launching their business in both Europe and the USA. Karim thrives in hyper-growth environments starting his formative career at Forrester Research as it grew from $30M to $170M as part of its European launch team and ultimately held the position, UK General Manager. He has since helped a variety of software, technology and research businesses both launch, scale and grow rapidly in Europe.

Michael Ruderman
General Counsel

Michael Ruderman

As General Counsel, Michael leads Syndigo’s global legal function, including overseeing commercial negotiations, strategic transactions, compliance and corporate governance. Prior to joining Syndigo, Michael practiced law at the New York office of Kirkland & Ellis LLP, focusing primarily on M&A and corporate governance. Michael holds a B.A. from Wesleyan University and a J.D., magna cum laude, from the Indiana University Maurer School of Law.

Justin Hartanov
Chief Commercial Officer

Justin Hartanov

Justin leads Syndigo’s go-to-market strategy, responsible for commercial teams across Sales, Client Engagement, Account Management, International, Retail, and Marketing. In this role he oversees the implementation and execution of all strategies to serve clients in a more agile framework. Since joining in June of 2017, Justin has lead a significant transformation and evolution of the Commercial organization to focus on making all decisions with a client-centric mentality. Before joining Syndigo, Justin served as EVP, Asia Development and EVP of North American Client and Business Development at Market Track. Earlier in his career, Justin had success in sales and business development leadership at Corporate Executive Board.

Vanessa childs
Chief Integration Officer

Vanessa Childs

Vanessa has chief responsibility for overseeing the integration of acquired companies into Syndigo and the continued improvement of operational systems and processes. In this role she oversees Syndigo’s content process and quality as well as ensuring efficient delivery of solutions to clients. She was formerly a senior executive at Cision, where she led Marketing, Sales, and Client Services teams. Her vast and deep experience in integrating companies globally included helping Cision through six acquisitions during her tenure there. Before her time at Cision, Vanessa has held sales and marketing roles at PeopleSoft and at ADP.

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Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, as well as more than 12,000+ manufacturers and suppliers.