GDSN 101 for Brands & Retailers: Accurate, Compliant, AI‑Ready Data Everywhere 

Date: Jan. 28 at 3:00 PM EST

Shoppers and algorithms expect complete, accurate, and standardized product information—across every digital shelf. In this educational session, we’ll demystify the Global Data Synchronization Network (GDSN) and show how Syndigo’s GS1‑certified data pool, automated validations, and expansive recipient connectivity help brands and retailers publish compliant, consistent content at scale.

We’ll cover GDSN fundamentals, best practices for onboarding and switching data pools, and how standardized data underpins AI‑driven discovery and agentic commerce. You’ll see how real‑time validation (10,000+ checks), recipient‑specific optimization, and network reach (7,500+ trading partners across 25 countries; 820+ recipients) accelerate time‑to‑market and reduce rework.

What You’ll Learn

1. GDSN Fundamentals: How it works and why it matters for brands and retailers
2. Validation & Compliance: Automating checks to minimize errors and rejections
3. Network Reach: Syndigo’s connectivity to 7,500+ trading partners across 25 countries
4. Implementation Playbook: Steps for onboarding or switching data pools
5. AI‑Readiness: Why standardized data is the foundation for agentic commerce