Enhanced Content (EC)

Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions (see Enhanced Product Content)  

What is Enhanced Content (EC)?

Enhanced content includes rich media and interactive elements—like 360° spins, videos, and comparison charts—that go beyond basic product descriptions. Another term for Enhanced Product Content, it is designed to educate, inspire, and convert shoppers by delivering a more immersive product experience. In the world of PXM, enhanced content is a proven way to increase engagement and reduce bounce rates.