As AI reshapes how shoppers discover and evaluate products, one thing hasn’t changed: people still trust other people. Ratings, reviews, and real customer content remain the most powerful signals of credibility on the digital shelf.
In this live customer interview, Shure shares how they transformed Ratings & Reviews from a perceived risk into a strategic growth lever, driving trust, improving PDP performance, and scaling authentic UGC across retailers. Moderated by Syndigo’s Riley Jenkyns, this candid conversation is designed for brands that are either new to Ratings & Reviews or ready to invest more deeply in a modern UGC strategy that works today and prepares them for what’s next.
Expect practical insights, honest lessons learned, and actionable takeaways you can apply immediately.
What You’ll Learn
In this session, you’ll discover how to:
- How to get internal buy‑in for Ratings & Reviews
Learn how Shure addressed common concerns, especially fears around negative feedback, and helped sales and internal teams see reviews as an asset, not a liability. - Why negative reviews aren’t the enemy
Discover how responding to reviews, embracing transparency, and using feedback as context can build shopper trust and uncover real product insights. - What it really takes to launch a successful R&R program
Hear firsthand how Shure got up and running quickly, avoided launching with zero reviews, and made post‑purchase review collection easy from day one. - How reviews drive value beyond the PDP
See how Shure uses customer feedback internally to inform product improvements, reposition offerings, and guide both software and physical product decisions. - The role of visual and experiential UGC in modern commerce
Understand why user‑generated images and video are now a must‑have form of social proof and how socially curated content reduces reliance on expensive lifestyle shoots. - What impact to expect from a more strategic UGC approach
Get a realistic look at conversion and engagement improvements, operational efficiencies, and expanded retail reach, without over‑promising
