In today’s retail landscape, consumers are finding a balance between the convenience of online shopping and the experience of visiting physical stores. 61% of shoppers (82% for grocery) still prefer the tactile experience of in-person shopping including the ability to touch, feel, and try on products, discover new brands, compare items first-hand, and enjoy the instant gratification of leaving the store with their purchase.
The shopping journey is no longer linear, however. It’s a complex, multi-channel experience, often beginning online and concluding in-store, or integrating mobile interactions for customer reviews, price comparisons, stock checks, and detailed product and brand information.
Consumer behavior is constantly changing, underscoring the challenges of category management today and the importance of accurately representing products across all channels—online, mobile, and in-store in a timely and cohesive manner. As the category management landscape becomes increasingly complex, efficient operations and seamless and consistent shopping experiences are vital.
An effective Space Management solution simplifies merchandising tasks by providing access to a single source of high-quality, verified, and up-to-date product content for a large library of common products. That offers all the essential product information category specialists need to focus on planogram optimization, category development, and driving impactful merchandising strategies—dimensions, descriptions, package size, and product images. Leaning on large, comprehensive, validated sources of product data and images ensures effective space management and propels retail merchandising success.
Deliver cohesive product experiences using a centralized content platform
A unified content platform with a constantly growing pool of product data simplifies product management and enables cohesive product experiences. Each year, for instance, Syndigo processes and verifies over 150,000 new and updated products, streamlining client content management operations. This eliminates the need to collect content from multiple vendors or sources and saves time by replacing labor-intensive ‘shop and shoot’ efforts for product library development and maintenance. Regardless of capture location, content is consistently captured, meeting rigorous quality control checks, and is systematically stored to facilitate ease of access across space planning analysts and smooth integration with space planning software applications.
Empower impactful merchandising decisions with precise and current product information
Relying on outdated, inaccurate product metadata or manual data entry for merchandising insights and forecasting can lead to reduced sales, inefficient use of shelf space, inventory imbalances, and overall poor shopping experiences.
Empty shelves and non-functioning displays significantly impact customer satisfaction, purchase decisions, and brand loyalty. When customers can’t find what they’re looking for on store shelves, up to 57% are willing to find the same product elsewhere, while 47% turn to online searches to source the unavailable physical store product.
That’s why effective Space Management data provides retailers, suppliers, and distributors with a consistent, standardized, and verified approach to product library content for space planning and retail merchandising needs.
With over 10,000 products added or updated each month across 400 categories, Syndigo keeps pace with product and packaging updates and new product introductions. Trusted by top retail partners for its consistency and accuracy of product information, Syndigo adheres to GS1 measurement standards to ensure consistent image orientation and dimensional compliance. Timely access to comprehensive off-package product details and accurate dimensions enables faster, more informed merchandising decisions and strategies.
Elevate customer experience and planogram effectiveness with product images
A 15% surge in product packaging updates in recent years has been driven by evolving consumer preferences, sustainability concerns, and the need for brands to stand out in competitive markets. For a retailer, managing and maintaining a comprehensive and up-to-date image library for in-store planograms and merchandising needs across markets and stored is a huge operational challenge.
Space management data brings schematics to life, equipping retailers with high-quality, space-management-ready images that add visual clarity and professional representation to in-store product displays. Whether the goal is a compelling sales presentation, or an effective in-store reset execution, incorporating product images into in-store programs promotes better decision-making for product placement and layouts. This, in turn, enhances brand consistency and ensures a uniform customer shopping experience across store locations.
High-quality product images are crucial for effective merchandising and planograms. They provide a clear and accurate representation of products, making it easier for retailers to plan and execute store layouts. This not only improves the visual appeal of in-store displays but also helps in optimizing shelf space and driving sales. Syndigo’s Space Management solution offers day-one access to a repository of straight-on, cropped-to-product, planogram-ready images with flexible configurations to meet the merchandising demands of retailers, brands, and distributors.
Drive in-store success with Syndigo
In today’s dynamic retail environment, creating seamless customer journeys is more crucial than ever. By leveraging Syndigo’s Space Management solution, retailers can elevate their in-store experiences to new heights. With easy access to the industry’s largest and most robust database of verified space management data and images, Syndigo eliminates the need for time-consuming and error-prone DIY efforts allowing category specialists to focus on enhancing the in-store experience, maximizing sales, and ensuring retail success.
As consumer behavior evolves, the importance of accurately representing products across all channels becomes paramount. Syndigo empowers customers by providing timely access to the right content, enabling them to optimize their merchandising programs and ensure a consistent and engaging shopping experience.
Contact us to learn more about how Syndigo’s Space Management solution can transform your in-store program and drive retail success.
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