Syndigo & AI Innovation

Unleash The Power of AI with Syndigo

Artificial Intelligence (AI) has evolved as a game-changing force, as new Large Language Models (LLMs) and generative AI (Gen AI) are reshaping industries and redefining competitive advantages. From streamlining data management operations to enhancing product and customer experiences, AI’s impact on business transformation is expected to grow exponentially. Syndigo is your data management and product content creation solutions partner on this AI innovation journey.

Competitive Advantages of Generative AI

Generative AI offers significant competitive advantages, including enhanced creativity and innovation at speed and scale, personalized customer experiences, and increased efficiency and cost savings. It enables scalability by quickly producing large volumes of content, improves decision-making by simulating various scenarios, and offers competitive differentiation through unique and innovative products and services. Generative AI also powers better data utilization, helping businesses respond quickly to market demands and drive strategic improvements.

Marketing Content​

Accelerate the authoring process by jumping straight to editorial and moderation.​

Accessibility​

Create specialized data such as Webvtt for video closed captioning and Alt Text for images.​

Quality​

Curate and cleanse data to detect issues and take action, with the right stakeholders, to ensure compliance with recipient’s content requirements.

Localization​

Translation and localization of language is valuable when selling in different regions that have high nuanced spelling such as “colour” vs “color”​

Syndigo’s AI Advancements

AI has been deeply integrated across the Syndigo platform from the start, including Master Data Management (MDM), Product Information Management (PIM), Digital Shelf Analytics, and Syndication to streamline and automate processes for greater efficiency and reduced risk of human error. Here are some of the ways AI enhances our solutions:

• Master Data Management (MDM): MDM intelligently cleanses, standardizes, and deduplicates data across various sources and multiple domains. It automatically identifies and resolves inconsistencies, ensuring a single source of truth for your organization’s critical data assets.
• Product Information Management (PIM): PIM automates product categorization, enriches product descriptions, and generates SEO-friendly content, all the while improving the data quality of the product information. This not only saves time but also improves the quality and consistency of product information across channels.
• Digital Shelf Analytics: Our analytics tools provide real-time insights into your product content’s online performance. They automatically monitor competitor pricing, track product visibility, and identify opportunities to optimize your presence on the digital shelf.
• Syndication: AI streamlines the complex process of distributing product information across multiple channels. Our Syndication solution intelligently formats and adapts content to meet the specific requirements of different retailers and platforms, ensuring accuracy and consistency.

AI helps our clients significantly reduce manual effort, minimize the risk of human error, and accelerate time-to-market. These improved efficiencies free up time for them to focus on strategic initiatives by accelerating data management and content creation tasks.

98% of respondents agree that generative AI significantly improves the efficiency of their operations.

Source: Syndigo/WBR Insights, Generative AI Trends in Retail and eCommerce

Syndigo GoPilots™: AI-Powered Productivity

GoPilots is our growing suite of AI-powered productivity tools that are integrated into the Syndigo platform to deliver intelligent actions and recommendations. Some capabilities include data profiling, anomaly detection, and data cleansing and curation, as well as copy automation to generate copy, provide translations, create feature bullets, and extract SEO keywords. Here are a few examples.

Data GoPilots simplify management complexities

Sentiment Analysis

Match & Merge

Data Quality

Attribute Mapping

Data Classification

Content GoPilots improve customer experience

Copy
Generation

Lifestyle
Imagery

Content
Localization

Image
Analytics

Retailer
Curation

Content
Optimization

Syndigo: Unlocking the Advantages of AI

We continue to actively integrate new AI capabilities across our platform to enhance data management, automate tasks, create content, and provide deeper performance insights. By thoughtfully integrating AI into our customers’ workflows, we help them gain efficiency and scalability so they can focus more on strategy, winning the digital shelf, and meeting the shifting demands of their customers.