SUCCESS STORY

GS1 Mexico Introduces Syndigo PIM Custom Data Models

As Head of Products and Services at GS1 Mexico, Juan Pablo Gomez has the responsibility to help ensure both data accuracy and consistency for GS1 customers to help them improve speed-to-market efficiently. With Syndigo’s Product Information Management (PIM) solution, he was able to effectively address the need for both speed and accuracy, helping to transform GS1 Mexico’s operational workflows.

To meet GS1 Mexico’s specific requirements, Syndigo offered customizable data models within the PIM that were tailored to support their clients in aligning with the requirements of different retail partners. This flexibility enabled significant improvements in data quality across different retail requirements. Additionally, Syndigo PIM provided GS1 Mexico the ability to enable quarterly product updates—an upgrade from the once-a-year updates they had with their previous provider. This allowed better team collaboration and helped to enhance the overall efficiency of product updates.

Key Metrics

90%

increase in speed to market

60%

increase in product data accuracy

20%

reduction in product return

50%

improvement in product content accuracy

20%

increase in sales growth

GS1 Mexico: The Global Standard of Product Data Accuracy

With more than 30 years of experience in Mexico, GS1 Mexico has assigned more than 100,000 barcodes to products, facilitating:

Efficiency and reliability in logistics processes throughout the supply chain, which translates into avoiding product loss and cost savings
The entry of products into supermarkets by complying with the global standard of data legitimacy, which is an essential requirement
Reliability to the end customer by offering quality and transparency for their purchasing decisions

The Power of Syndigo PIM’s Custom Data Models

For retailers, having accurate and up-to-date product information is essential to delivering seamless shopping experiences. However, inconsistent vendor data, varied formatting, and weak data governance often lead to merchandising delays. An innovative Product Information Management (PIM) solution is key to streamlining and structuring data to overcome these challenges.

Syndigo’s PIM solution introduced highly customizable data models that precisely aligned with GS1 Mexico’s needs, delivering impressive performance results. These tailored models not only supported existing workflows but also paved the way for future scalability and improvements. This enhanced flexibility led to greater efficiency and stronger collaboration across Juan’s team. With careful optimization of each data interaction, the system helped eliminate many of the time-consuming hurdles that had previously slowed their data distribution efforts.

For the past four years, my engagement with Syndigo has involved utilizing their PIM system. Their expertise has facilitated the development of a tailored solution compliant with the GS1 model requirements. Syndigo’s contributions have significantly enhanced our operational efficiency within the data management framework.

Juan Pablo Gomez

Head of Products and Services

Unlocking Data Management Excellence

GS1 Mexico’s collaboration with Syndigo has led to an impressive transformation in how they manage product information. With the adoption of custom data models, they’ve seen measurable improvements in both performance and efficiency. More importantly, Syndigo’s PIM solution has empowered GS1 Mexico to better support their clients—simplifying the journey from product data creation to digital shelf readiness. This demonstrates the broader value of a purpose-built PIM system: not only addressing immediate operational hurdles but also establishing a strong, scalable foundation for long-term success in a competitive market.