2025 Omnichannel Shopping Benchmarks

In a crowded digital marketplace, brands have an incredible opportunity to earn customer trust and loyalty, and it all starts with product content. What used to be simple descriptions has now become the single most powerful tool for building purchase confidence, validating decisions, and inspiring a shopper to click ‘buy.’

To help brands seize this opportunity, Syndigo surveyed 1,800 shoppers across the U.S. and Canada for the 2025 Omnichannel Shopping Benchmarks report. This study reveals exactly how the digital shelf influences spending habits, highlighting the power of rich media to drive unplanned purchases and the accelerating role of AI in product research.

As we venture into 2026, the findings provide a data-backed roadmap, showing what content builds trust and how to create exceptional experiences that win on the digital shelf.

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Inside the 2025 Omnichannel Shopping Benchmarks report

Where consumers are shopping
What elements of the product detail page (PDP) influence shoppers to buy
The rise of AI adoption and its growing role in the path to purchase
Why social proof—also known as user-generated content (UGC)—is paramount

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Convert Hesitant Browsers into Confident Buyers on the Digital Shelf

How do shoppers use AI to research my products?

What content mistakes cause shoppers to abandon my product page?

How can my online content drive in-store sales?

Download Now: The Consumer Product Content Benchmark Report

Build Your Product Content Strategy on Real Shopper Data

Hear directly from shoppers about what they really expect from product content. This report reveals what specific information builds purchase confidence, what drives unplanned sales, and what content gaps cause shoppers to abandon your page.

Fifth Annual North American Consumer Study

Now in its fifth year, this benchmark report features insights from 1,800 shoppers across the United States and Canada. It provides a comprehensive, data-backed look at how consumer behavior is evolving in today’s hybrid retail environment.

Understand the Trends Shaping Modern Commerce

Get a high-level view of how shopper sentiment is shifting. This report explores the most critical trends that will help you win the digital shelf in 2026, including the accelerating use of AI for product research, the impact of the economy on spending, and why UGC is a necessary component of the PDP.