Revitalize Your Customer Experience Faster with Enhanced Content

May 14, 2024
Customer Experience

If you’re looking for a creative and quick, way to bump up customer engagement and sales, stand out from the crowd with Syndigo’s Enhanced Content. For years we have offered the most comprehensive Enhanced Content solution with above and below-the-fold experiences that are in tune with buyers’ browsing habits. Our easy-to-use widgets support rich media, compelling visuals, and more detailed product information that can drive sales conversions like never before.

But wait! You want proof that you’re getting results, right? That’s why we created Content Engagement Analytics Reporting. Integrated into the Syndigo platform, we monitor real-time engagement of your Enhanced Content to see what’s working and what needs attention so you can immediately adjust your content strategy. In addition, we offer features such as A/B testing and Benchmark reporting.

With the largest global recipient network available, including Amazon, Walmart, and Lowes, get ready to create new captivating product experiences for your PDPs that catch the eye of shoppers!

Refresh Creative for a Memorable Product Experience

Syndigo’s Enhanced Content is designed to streamline the content creation process, allowing you to update and enhance product listings with minimal effort. With our tools and templates, you can create and publish rich media content in a matter of minutes, reducing time-to-market and ensuring that products are available to shoppers when they need them most.

Agility is essential in today’s fast-paced retail environment, where speed and responsiveness are key to staying ahead of the competition. With Syndigo’s Enhanced Content you can:

Product Experience

  • Go beyond basic product listings by adding rich media elements such as images, videos, and 360-degree views to help shoppers visualize the product in greater detail before making a purchase decision.
  • Take detailed product information to a new level with deeper descriptions, specifications, and features for a more comprehensive experience that can build trust with consumers and increase confidence in their purchasing decisions, leading to higher conversion rates.
  • Improve visibility and discoverability by search engines that prioritize content-rich listings, making them more likely to appear higher in search results. This increased visibility ensures that your products are seen by more potential customers.

Power up Enhanced Content with Our Content Widgets

Move faster! Our easy-to-use content widgets are integrated directly into our retailer syndication network’s PDPs in a no-code manner for a hassle-free set-up because they already meet their unique specifications and requirements. All you need to do is upload your content and you’re all set, and making updates is a cinch!  Some of our popular widgets include:

  • Video: Videos are typically used to present a demo or a tour of a product and are arranged in a gallery, along with a caption and a description for each video.
  • Image: Upload one or more images for a product to show different views of the product. Images are arranged in a gallery that lets the Supplier provide a caption and a description for each image.
  • Carousel: Combine text, video, and graphics to show a sequence of steps or stages about the product.
  • Interactive Tour: Interact with a product by clicking on feature hotspots that have been positioned on a product image. Each hot spot highlights a key aspect or feature of the product. The content for each hotspot is displayed in a feature box which can include text, image, and video.
  • 360º View: Interact with a product image as it rotates horizontally. Shoppers can control the rotation, letting the image spin automatically, or use the controls to view the image frame-by-frame.
  • Specification Table: Present technical information in a reference table format.
  • Comparison Table: Create tables displaying related products side-by-side so shoppers can compare product features.

It’s all about Results!

Understanding how consumers interact with your enhanced product content is key to driving sales and staying competitive. That’s where our Content Engagement Analytics Report comes in. Get unparalleled insights into the performance of product content to quickly make data-driven decisions to fine-tune engagement, boost conversions, and ultimately, grow your bottom line.

The reporting tracks real-time metrics that matter to you most, such as page views, time spent on page, click-through rates, and more. Armed with this data, you can make faster more informed decisions to optimize product content, improve customer engagement, and ultimately drive sales conversions.

Reporting includes:

  • Enhanced Conversion: Discover the ROI of Enhanced Content and interaction.
  • Enhanced Coverage: Gain insight into current product and site coverage for Enhanced Content.
  • Widget Insights: Get traffic and engagement metrics for live Enhanced Content pages.
  • Video Insights: Understand the usage and value of videos on live Enhanced Content pages.

Fast-track Your Sales Success

Providing shoppers with engaging, informative product experiences is essential to present buyers with the details they need to make the best purchasing decisions possible — which also helps reduce returns as a result.

Our proven Enhanced Content solutions have helped leading brands and manufacturers quickly and easily enhance their product listings. From enhanced product visuals to detailed product information, we have you covered with the tools you need to help meet your sales and engagement goals.

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