Aviko Serves Up Success with Syndigo’s Product Content Syndication

Aviko is the worldwide market leader in refrigerated chips and one of the four largest potato processing companies in the world. It is the complete supplier of chilled and frozen potato products within Foodservice. Aviko’s diverse portfolio of fresh fry variations, catering and frozen potato products, fast food accessories, and much more brings joy to tables around the world. 

The world of frozen consumer packaged foods is competitive and complex. Aviko partnered with Syndigo to increase the speed of product information updates to the market and reduce complex manual submission processes of data to its wholesale partner — Transgourmet. By integrating Syndigo with its internal product content databases they achieved many positive results, including:

• Faster updates to item records at their retail partners with an integrated API connection.
• A centralized view of product content to easily track and update it with automated data synchronization.
• Real-time insights into retailer requirements to meet changing content delivery specifications.

Aviko is set up to quickly and easily syndicate their Enhanced Content for accurate, detailed, and structured product information for faster time to market.

The First Priority: Unify Product Data

Aviko needed a syndication solution to help centralize and streamline its product data for one of its largest sales wholesale partners, Transgourmet. Seamless integration with their existing systems for accuracy and operational efficiency was essential, as well as the need for more automation to optimize their product data management processes. Manually updating product content for each channel by different teams was labor-intensive and error prone. Additionally, product content was scattered across different systems in different formats and languages.

Syndigo’s Syndication solution has greatly enhanced our flexibility and ability to showcase comprehensive product content details. We can now respond more precisely to customer needs, delivering targeted Enhanced Content at the right time—all without additional manual effort.

Saskia Rasche

Trade Marketing Specialist DACH at Aviko B.V.

Product Content Management Transformation

With Syndigo’s Syndication solution, Aviko has a streamlined API connection and values the automatic data synchronization capability. This integration significantly simplifies their cross-channel product content management, reducing the time and effort required to maintain up-to-date information.

They have achieved impressive results in several areas, including:

• Enhanced data accuracy: Centralizing product data has reduced errors and inconsistencies and offers more flexibility with the type of enhanced content they use.
• Increased creative flexibility: The wide range of Enhanced Content widget options in the Syndication solution enables Aviko to easily provide a variety of engaging product content.
• Deeper understanding of data: Aviko has a better understanding of the requirements of retailers and the product preferences of its customers through more intensive analysis of their master data.
• Meeting partner needs: Faster product content updates have improved Aviko’s relationship and standing with its largest partner.

With these adjustments and adaptations, Aviko has a new efficient way to streamline the management of its Enhanced Content, with the added benefits of improved accuracy based on the latest Transgourmet data requirements and the ability to easily scale for new business growth.

Syndigo’s platform powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.