Freedom Furniture: Sitting Pretty with Syndigo PIM

Freedom Furniture, a prominent furniture and homewares retail chain in Australia and New Zealand, has been transforming homes since its inception in 1981. Freedom aims to inspire customers to express their individuality and sense of style that suits all tastes and lifestyles, with a range of furniture that is carefully chosen for style and function. Boasting 47 stores across Australia and 14 in New Zealand, along with a popular e-commerce site, Freedom ensures that there’s always beautiful new things to complement every home.

As Freedom’s online and in-store sales grew, so did the complexity of its data management demands, from scaling to consistent data quality. Through collaboration with Syndigo, it has achieved new levels of product data reliability and operational efficiencies, including:

• Effortless loading and management of over 100,000 SKUs for swift and efficient market readiness.
• High-quality data maintenance and overall improved data integrity with new batch-driven processes.
• Rapid data enrichment processing speeds increased from one day of manual importing to only 2 to 3 hours.

These data management achievements reinforce Freedom’s commitment to operational excellence so it can continue to deliver exceptional products and experiences to its customers, further solidifying its position as a leader in the furniture and homewares retail sector.

Our commitment to excellence ensures a luxurious and personalized experience for every customer. Trust in our brand is built on a foundation of integrity, quality, and reliability. Our customers know they can depend on us for exceptional products and unwavering service. Our robust IT infrastructure supports seamless connectivity and efficient data management. It’s inspiring to work alongside a dedicated team committed to making a meaningful impact.

Vikram Tyagi

Sr. Manager, Data & Projects, Freedom Furniture

Looking at the Big Picture

Freedom needed a comprehensive solution to their data management challenges. By implementing Syndigo PIM, they solved multiple data issues to address current needs as well as plan for the future. Critical areas of improvement included:

• Centralized Product Information Management: This approach streamlined data management processes for reliable data consistency and accuracy.
• Smooth Transition to Downstream Systems: Automated batch-driven data processing facilitates the seamless transfer of massive volumes of product data.
• Scalability and Efficiency: New data management capabilities enable Freedom to handle millions of product records effectively, providing scalability to accommodate their growing data needs.

Branching Out in Style

As Freedom branch locations expanded to reach a wider customer base with their unique modern home luxury offerings, the need to quickly onboard them and accurately sync product data grew exponentially.

With Syndigo PIM, over 100,000 SKUs are updated in just 2 to 3 hours for newly added Freedom Furniture branches, with near-real-time syncing to other systems within days or weeks. This accelerated process provides the confidence needed for seamless data integration, eliminating operational disruptions or delays. Freedom can now rapidly onboard new products and update existing ones, ensuring that comprehensive product information is readily available for customers across all channels.

Together with Syndigo, Freedom Furniture effectively manages its product data, scales with business growth, and provides shopping experiences both online and in-store that build customer loyalty. Syndigo PIM ensures that product information is accurate, consistent, and readily accessible across all channels. This seamless integration not only streamlines internal processes but also enhances the overall customer experience, making it easier for shoppers to find and trust the products they love. Freedom’s commitment to quality and innovation solidifies its position as a furniture industry leader that fosters lasting relationships with its customers.