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SUCCESS STORY

Victorinox optimizes data management: Best prepared for the future with more efficient processes and structured data

With the implementation of Syndigo’s comprehensive cloud-native solution and professional support from Advellence, the long-established Swiss company is strengthening its innovative power in data management.

Victorinox, manufacturer of the famous Swiss Army Knife™ and other premium products, has faced increasing challenges in data management in recent years. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife™, the portfolio includes four other product categories: Household and professional knives, Watches, Luggage and Perfumes.

The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.

In order to meet the strong demand for up-to-date and consistent product data, Victorinox decided to use a product information management system (PIM) a few years ago.

However, the existing system proved to be inadequate for the Swiss manufacturer’s complex requirements. The biggest challenges were:

  • Limited functionality: The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes rapidly changing information from customers, partners and suppliers.
  • Limitations in scalability: The existing system could not effectively support future requirements and planned growth.
  • Cost increases: A review of the previous system’s value based on new licensing fees was necessary.
Enhanced Content

A smart approach – determining the project objectives

A modern and scalable data management solution is crucial to the success of internationally active company with a broad product range like Victorinox. A standalone PIM solution was no longer sufficient to achieve the company’s goals across the entire area of data management.

Victorinox set clear goals for a new project to overcome the challenges and optimize its data management processes:

  • Multidomain data management: Introduction of a PIM and master date management (MDM) system that is able to integrate and manage data from different sources (e.g. different ERP systems).
  • Cost efficiency: Implementation of an economical and efficient solution.
  • Scalability and future-proofing: Ensuring that the new solution can meet future requirements and keep pace with the company’s growth.
  • More efficient PIM: Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks and the cleansing of old data.

As a comprehensive solution for PIM and MDM with a multi-domain approach, plus digital shelf analytics, syndication, and enhanced content – Syndigo is now making a significant contribution to the development of a sustainable digitization strategy at Victorinox. Following the successful implementation by the experts from Advellence, the Swiss company will also receive long-term support in securing and expanding its market position.

Why Syndigo and Advellence?

In the search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project, the choice finally fell on Syndigo and Advellence.

Several factors helped to make the determination: Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.

The implementation of the solution and the competent project support from Advellence enabled Victorinox to go live with the system in just five months. This rapid implementation was a key success factor. And, Syndigo also provides the necessary scalability to meet future business requirements, which was an essential requirement for Victorinox to ensure that the system can keep pace with the company’s growth.

Christopher Klumpp

With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration

Christopher Klumpp
Head of Global Enterprise Data Management

A masterful choice, positioned for innovative data management in the future

Thanks to the partnerships with Syndigo and Advellence, Victorinox was able to easily migrate the data and processes from the old system and implement some initial optimizations for the go-live launch. Almost 15,000 articles in 12 languages can now be managed efficiently in a future-proof and scalable solution.

The decision in favor of Syndigo and Advellence was therefore a strategic step that prepares Victorinox perfectly for future challenges and growth.