SUCCESS STORY
With the implementation of Syndigo’s comprehensive cloud-native solution and professional support from Advellence, the long-established Swiss company is strengthening its innovative power in data management.
Victorinox, manufacturer of the famous Swiss Army Knife™ and other premium products, has faced increasing challenges in data management in recent years. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife™, the portfolio includes four other product categories: Household and professional knives, Watches, Luggage and Perfumes.
The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.
In order to meet the strong demand for up-to-date and consistent product data, Victorinox decided to use a product information management system (PIM) a few years ago.
However, the existing system proved to be inadequate for the Swiss manufacturer’s complex requirements. The biggest challenges were:
A modern and scalable data management solution is crucial to the success of internationally active company with a broad product range like Victorinox. A standalone PIM solution was no longer sufficient to achieve the company’s goals across the entire area of data management.
Victorinox set clear goals for a new project to overcome the challenges and optimize its data management processes:
As a comprehensive solution for PIM and MDM with a multi-domain approach, plus digital shelf analytics, syndication, and enhanced content – Syndigo is now making a significant contribution to the development of a sustainable digitization strategy at Victorinox. Following the successful implementation by the experts from Advellence, the Swiss company will also receive long-term support in securing and expanding its market position.
In the search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project, the choice finally fell on Syndigo and Advellence.
Several factors helped to make the determination: Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.
The implementation of the solution and the competent project support from Advellence enabled Victorinox to go live with the system in just five months. This rapid implementation was a key success factor. And, Syndigo also provides the necessary scalability to meet future business requirements, which was an essential requirement for Victorinox to ensure that the system can keep pace with the company’s growth.
Thanks to the partnerships with Syndigo and Advellence, Victorinox was able to easily migrate the data and processes from the old system and implement some initial optimizations for the go-live launch. Almost 15,000 articles in 12 languages can now be managed efficiently in a future-proof and scalable solution.
The decision in favor of Syndigo and Advellence was therefore a strategic step that prepares Victorinox perfectly for future challenges and growth.