Consumer Packaged Goods

Leverage Syndigo’s global two-sided network that connects brands, retailers and distributors – without trade-offs or compromises. With Syndigo, our goal is to help our clients drive sales across every channel, on every shelf – whether online eCommerce, in-store, or hybrid shopping options.

The CPG industry today faces demanding digital consumers, new competitors, and a shifting balance of power in the CPG product ecosystem—with the shopper in ultimate control. Both brands and retailers struggle with the immense growth in data volume, variety, and velocity across fragmented and unconnected systems. To stay competitive, companies in the CPG space need to move quickly to master, manage, and syndicate their data.

We work with brands and suppliers to get the right content to the right recipient for more accurate listings and customer engagement. Syndigo clients can rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle – where analytics informs rapid improvements in content integrity and content engagement through a perpetual feedback loop.

Our retailer and distributor clients also benefit from better content ingestion and validation with workflows and vendor scoring to simplify vendor onboarding and ensure transparency into content requirements, whether for new items, seasonal placements or changing informational needs.

Deliver the Accurate Content Shoppers Need

Continuous Optimization

By enabling Core and Enhanced Content capabilities, syndicated to the largest network, with analytics to rapidly assess and modify content to optimize performance.

Enhanced Visibility

By ensuring content is aligned to site, retailer or industry requirements, all managed by Syndigo, reducing administrative time and increasing add-to-cart rates online.

In-store Alignment

While eCommerce grows, in-store sales still dominate. Syndigo delivers planogram and floor planning content to all major providers, as well as shelf and cooler strip branding, POP images and other imagery for in-store promotion.

Food and Beverage

Personal Care

Home Care Products

Hardlines

DIY

Electronics

Track Raw Materials

Avoid the potential for pitfalls like added fees, a damaged reputation, and PR nightmares, without a proper quality management program. A master data management (MDM) solution for the CPG market will enable consistent and reliable raw food traceability to ensure food safety and timely delivery – especially for items with a limited shelf-life.

Manage New Product Introductions

Learn about your customers, what they want, need, and lack by involving all business partners in the process of successfully bringing to market new household products. With a product information management (PIM) platform shared company-wide, decisions regarding new products can now take into account additional insight, thereby offering the right products at the right time to the right customers.

Eliminate Silos

Connect distant yet dependent departments (such as purchasing and shipping) for inbound freight management allowing for transparency among functions throughout the organization for maximum production. Data and product information management automates data flow, effortlessly linking together appropriate departments. Configure and connect your product information to supply chain standards including GDSN for efficient management with your retailer partners.

Comprehensive Solution for Consumer Packaged Goods

Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 14,000+ manufacturer and suppliers.

Take a Product Tour

40+

Years in CPG

15,000+

CPG Clients

130M+

Active Product Listed

Hear From Our Clients

Syndigo is a tool that enables us to optimize data recording and control. The quality of product data and supplier data is essential to our good operation. It also makes it possible to provide the documents or images required for everyone’s work without burdening our information systems architecture.

Anne-Laure Portrait

Referential Manager

We’ve chosen to use Syndigo (formerly Riversand) PIM as the backbone of our product information, serving different custom-built tools with structured product information. With Syndigo PIM, we’ve removed data inconsistencies and can introduce new products in a structured way with workflows that fit our needs.

Peter Kjellman

Product Manager for Internal Tools

Most online data aggregators push requirements out from distribution/retail without concern for the downstream affects on manufacturers. Syndigo is always cognizant of how changes affect vendors and works with them to manage the process.

Greg Palese

VP of Marketing, Klein Tools

Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.

Christian Beckers

Global Digital Program Lead, PXM

Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence,” Trond said. “In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.

Trond Vidar Aske

CIO

Hear From Our Clients

Stora Enso, a leading renewable materials company, successfully implemented Syndigo MDM’s CX360 offering, gaining valuable insights of customers and suppliers. The integration with Dun & Bradstreet improved data validation and reconciliation. The implementation of the MVP resulted in enriched data blocks, reduced data inconsistency and visually appealing representation of corporate hierarchies.

Moncef Gharbi

Director, Finance Excellence

Things like hotspots, things like product tours, new carousels, below the fold experiences, videos…it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.

Courtney Cheevers

Digital Content Specialist

I’m a big fan of Syndigo’s UX, it’s powerful and intuitive. We have also had great internal support from the Syndigo team, I appreciate that our feedback on certain things has been solicited and overall, it’s been positive.

Holly Pitel

Digital Shelf Analyst