Despite economic uncertainties including tariffs and job market fluctuations, U.S. consumers remain resilient. Retail sales rose 0.6% in August, exceeding Wall Street’s 0.2% forecast, and e-commerce sales were the star of the show, up 2% from the previous month and 10.1% year-over-year.
Olivia Johnson, a professor of retailing and consumer science at the University of Houston, observed, “I’m always surprised when people are surprised by these sales increases.” That’s because e-commerce has continued to grow regardless of economic conditions, fueled by back-to-school shopping, social media commerce, and AI-assisted purchases.
Three Tips to Grow Value Shopper Buying Momentum
Attracting e-commerce value shoppers goes beyond offering competitive prices. It requires a compelling product experience that showcases immediate value. By providing comprehensive detailed product information and interactive experiences, e-tailers can help consumers make informed decisions quickly.
A seamless and engaging shopping experience reduces the likelihood of comparison shopping. By clearly highlighting the value proposition upfront, your product pages can help value shoppers see they’re getting the best deal without needing to look elsewhere.
In our recent report, The State of Product Experience 2025, which surveyed 8,500 consumers globally, we offer insights that can help you attract and retain value shoppers by upscaling your product detail pages (PDPs) right now.
Tip #1: Go BIG! Share ALL Product Details Available for Every Brand.
Tip #2: Create Buyer Confidence by Anticipating Their Needs. Don’t Lose a Sale When a Product is Already in a Cart!
Tip #3: It’s Going to be a Very Competitive Holiday Season. Strive to Meet Product Content Expectations to Increase Conversions.
Conquer the Value Shopper Mindset
In the current economic climate, it’s important to evaluate how well your product content is meeting the needs of this growing “value shopper” segment. Our research report provides valuable insights to help you understand if you’re aligned with customer expectations, especially those of value-conscious buyers.
There is so much you can do now in time for the holiday season—and all year long—to enhance your product display pages and attract more price-sensitive consumers with product engagement experiences that connect with and quickly capture their attention to win the buy!
