Discover what’s next in AI-driven commerce at Syndigo Connect 2026. Las Vegas, April 14–16.
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ECC Köln and Syndigo
Whether online or at the point of sale, today’s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs—across industries.
The „Click & Buy vs. Brick & Buy“ study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail—and why content quality and seamless touchpoint integration are key drivers of conversion and sales.
Download the study now to gain exclusive insights, expert interviews, and practical recommendations for retailers, brands, and manufacturers!
Purchase decisions now happen everywhere—online, offline, and on the go.
From click to cart: how touchpoints work together
Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.
The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.
Scan → Click → Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.
Purchase decisions now happen everywhere—online, offline, and on the go.
