Digital Shelf Management

Digital shelf management refers to the managing and optimizing of product listings on digital platforms. 

What is Digital Shelf Management?

Digital Shelf Management is the process of maintaining and optimizing e-commerce product listings across online platforms. This management process ensures that product content is accurate, consistent, and engaging, supporting effective PXM. Digital Shelf Management includes activities such as search optimization, price management, and inventory monitoring. Similar to in-store merchandising actions, each of these activities is aimed at maximizing sales and brand visibility at the digital shelf. 

Digital Shelf Management is supported by tools including Digital Shelf Analytics (DSA), the analyses to better understand the performance of product listings within and across digital channels. Syndigo enables digital shelf management services through our analytics reporting.