Product Experience Management (PXM) is a comprehensive approach to managing, optimizing, and distributing product information and content across the entire commerce marketplace. It includes the strategic management and placement of all product-related data and marketing content, such as images, descriptions, categories, specifications, titles, and rich media.
PXM is critical for successful modern commerce. It provides the foundation for a seamless and engaging shopping experience that leads to increased sales, higher buyer satisfaction, and greater brand loyalty. Ultimately, the focus is on empowering customers—making sure that they receive the most accurate, complete, and persuasive information about products to make informed purchasing decisions.
In a competitive multichannel marketplace, having a great product isn’t enough to ensure success. It’s about how you present that product to your customers, how you create a compelling experience around it, and how you ensure that experience is consistent across every channel. But managing product content and experiences across multiple channels is more complex than ever. Execution is tricky, with product content scattered across numerous internal systems. PXM is a unified approach to tackling these challenges.
PXM brings centralized control, consistency, and optimization to large amounts of product content to help brands deliver consistent, compelling product experiences that convert wherever customers shop. Leading the way is Syndigo’s platform, which provides all the tools and data needed to manage product experiences at scale—and more.
As consumer expectations rise and marketplaces grow increasingly crowded and noisy, the pressure is on to continuously improve your product experiences.
PXM once was chiefly focused on the distribution of product information to data recipients, but as the discipline has matured, it has expanded to include a connected cloud of critical technologies and practices.
Syndigo’s product experience management solutions enable collaborative product content creation, data management, syndication, and analytics in a cohesive, composable solution. It includes internal data governance, effective content delivery, plus performance feedback and optimization, all in one.
Whether you are in marketing, e-commerce, product, or IT, you have a 360° view of each product to inform experience optimization.
Syndigo PIM consolidates product information like titles, descriptions, weights and dimensions, images, videos, and usage specifications—everything the data recipient needs. No more digging through email chains, spreadsheets, or legacy systems to find the latest approved content; instead, tapping into verified pool of information and assets on demand.
Once a brand’s content is centralized and maintained, Syndigo can syndicate it to more places than anyone else—over 1,750 retailers, e-commerce sites, and platforms including huge sellers like Amazon, Walmart, Costco, and Target. Syndigo’s syndication dynamically adapts content to each channel for optimal compliance and performance.
With a full view of product content performance, both brands and retailers can identify opportunities for growth and improvement. Syndigo offers an extensive selection of integrated real-time product experience analytics, from Pricing and Out of Stock reports to vendor scorecarding, to reveal what content is resonating across channels and how to improve it.
Syndigo streamlines product content workflows with bulk editing, approval chains, AI-generated content and recommendations, real-time data verification, and rigorous data governance to manage version control. This saves mountains of manual effort while ensuring content is always on-brand, on-message, and on-trend.
Powerful features enable content optimization based on site and customer behavior. This agility is critical in today’s digital-first landscape. As a composable solution, components from the cloud can be combined and customized to meet any commercial need.
Transform PXM into a competitive advantage with Syndigo. Our solutions empower you to consistently deliver engaging product stories, build trust, and create seamless customer journeys—at every touchpoint.
With PXM, you gain unprecedented control over product experiences to drive revenue. No more product content chaos so you can focus more on optimizing product experiences for the buyer that converts across channels and keeps customers coming back for more.