What You Need to Know About Product Experience Management (PXM) 

What is Product Experience Management (PXM)? 

Product Experience Management (PXM) is a comprehensive approach to managing, optimizing, and distributing product information and content across the entire commerce marketplace. It includes the strategic management and placement of all product-related data and marketing content, such as images, descriptions, categories, specifications, titles, and rich media. 

PXM is critical for successful modern commerce. It provides the foundation for a seamless and engaging shopping experience that leads to increased sales, higher buyer satisfaction, and greater brand loyalty. Ultimately, the focus is on empowering customers—making sure that they receive the most accurate, complete, and persuasive information about products to make informed purchasing decisions.

Product Content Management Challenges

In a competitive multichannel marketplace, having a great product isn’t enough to ensure success. It’s about how you present that product to your customers, how you create a compelling experience around it, and how you ensure that experience is consistent across every channel. But managing product content and experiences across multiple channels is more complex than ever. Execution is tricky, with product content scattered across numerous internal systems. PXM is a unified approach to tackling these challenges. 

With PXM you can gain efficiency and effectiveness in a multichannel organization. 

PXM brings centralized control, consistency, and optimization to large amounts of product content to help brands deliver consistent, compelling product experiences that convert wherever customers shop. Leading the way is Syndigo’s platform, which provides all the tools and data needed to manage product experiences at scale—and more. 

Management and curation

Content distribution and syndication

Feedback and optimization

Management and curation

The content and data that are fundamental to product experiences are constantly changing. Product lines expand and iterate. Packaging evolves. Regulatory requirements fluctuate. Competitive differentiation and brand positioning shifts. Media and information need to be tailored for different uses, platforms and channels, from internal operations to third-party e-commerce sites.

Managing all this content—while ensuring all the correct stakeholders can access it— becomes exponentially more complex as SKUs counts grow and markets fragment. Product Information Management (PIM) has become essential for providing businesses a scalable source of truth for all product data and media.

What is Product Information Management (PIM)?

Content distribution and syndication

The very best product content is of little value if it can’t be used in the right place at the right time. It must be readily available for effective e-commerce product pages, advertisements and promotions, warehousing and shipping logistics, store planning and more. Every system, recipient, or endpoint has its own unique content requirements, system limitations, user experience, and ingestion process, and must be transformed for performance in each environment. AI-supported product content syndication has emerged as the chief way to achieve this at scale, by automating the regular delivery of content to the appropriate destination and dynamically tailoring it for each endpoint.

The Evolution of Syndication

Feedback and optimization

There’s always room for improvement in product experiences. Modest adjustments to a data framework or the way a product is depicted can have significant impacts on operational efficiency, conversion rates, and customer satisfaction. While overlooked in some PXM configurations, the only way to discover what works best and identify trends of opportunity or concern is with comprehensive product experience analytics. From evaluating and scorecarding supplier compliance with content requirements to monitoring product ratings and reviews across the e-commerce landscape, there’s no shortage of metrics to monitor, test, and iterate on for a perpetual feedback loop of improvement.

Product Experience Analytics Made Simple

Orchestrate PXM With Syndigo solutions 

Syndigo’s product experience management solutions enable collaborative product content creation, data management, syndication, and analytics in a cohesive, composable solution. It includes internal data governance, effective content delivery, plus performance feedback and optimization, all in one.  

Whether you are in marketing, e-commerce, product, or IT, you have a 360° view of each product to inform experience optimization. 

Core capabilities include: 

Centralized product content

Syndigo PIM consolidates product information like titles, descriptions, weights and dimensions, images, videos, and usage specifications—everything the data recipient needs. No more digging through email chains, spreadsheets, or legacy systems to find the latest approved content; instead, tapping into verified pool of information and assets on demand.

Optimized syndication

Once a brand’s content is centralized and maintained, Syndigo can syndicate it to more places than anyone else—over 1,750 retailers, e-commerce sites, and platforms including huge sellers like Amazon, Walmart, Costco, and Target. Syndigo’s syndication dynamically adapts content to each channel for optimal compliance and performance.

Analytics-driven insights

With a full view of product content performance, both brands and retailers can identify opportunities for growth and improvement. Syndigo offers an extensive selection of integrated real-time product experience analytics, from Pricing and Out of Stock reports to vendor scorecarding, to reveal what content is resonating across channels and how to improve it.

Automated workflows

Syndigo streamlines product content workflows with bulk editing, approval chains, AI-generated content and recommendations, real-time data verification, and rigorous data governance to manage version control. This saves mountains of manual effort while ensuring content is always on-brand, on-message, and on-trend.

Powerful features enable content optimization based on site and customer behavior. This agility is critical in today’s digital-first landscape. As a composable solution, components from the cloud can be combined and customized to meet any commercial need.

Transform PXM into a competitive advantage with Syndigo. Our solutions empower you to consistently deliver engaging product stories, build trust, and create seamless customer journeys—at every touchpoint.