Master Data Management (MDM)

A framework for managing an organization’s critical data, including product, location, and vendor information, ensuring accuracy and governance across systems and departments. 

What is Master Data Management (MDM)? 

Master Data Management (MDM) is a framework for managing an organization’s critical data—such as product, customer, and supplier information—and delivering a single source of truth for all departments and systems. MDM ensures data consistency, accuracy, and governance, which is essential for delivering a unified product experience across all channels in a PXM strategy.