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How IMCD Achieved Faster Time to Market with Syndigo PIM

IMCD is a global leader in the formulation, sales, and distribution of specialty chemicals and ingredients for the world’s top manufacturers and formulators. Operating in over 60 countries they create a world of opportunity through their technical expertise and a high-quality portfolio of 52,000 products across eight market sectors. These products are integral to almost every aspect of daily life, helping their customers avoid the complexity of dealing with multiple points of contact.

Breaking Through Data Barriers

IMCD recognized the need for a centralized system to manage and publish accurate product data across global teams and partners. With a broad and evolving product portfolio, maintaining consistent data quality and harmonization across platforms was critical for operational agility and downstream accuracy. By adopting Syndigo PIM, IMCD has achieved impressive results:

Faster product launches and updates across all sales channels
Increase in the completeness of core product data fields
Improvement in product content accuracy across channels
Reduction in product return rates due to better data
Enhancement in customer experience, boosting trust and loyalty

Five Key Areas of Improvement to Scale Accurate Product Data

As IMCD expanded globally, they faced several interconnected challenges that threatened to slow their growth. To scale rapidly, the company saw the need to strengthen systems, workflows, and governance to support long-term agility and customer satisfaction. Their main priorities for improvement included:

Streamlining workflows and access controls

IMCD needed to strengthen standardized processes and role-based permissions to maintain consistent data quality and accountability across all regions.

Strengthening governance framework

A reliable governance model was needed to scale with their expanding operations while maintaining consistency and accountability.

Creating consistent customer experiences

By aligning product information across all touchpoints, IMCD needed to ensure faster launches and detailed, accurate product content that meets customer expectations.

Accelerating market response with unified data

Centralizing and harmonizing product data was critical to IMCD to seize market opportunities more swiftly and efficiently.

Stepping up legacy technology to support digital ambitions

IMCD aimed to update its systems with the integration capabilities to empower its digital transformation and long-term strategic goals.

These challenges created a complex web that IMCD wanted to address to optimize operational efficiency, making it clear that a comprehensive solution was needed. Addressing these issues was crucial to maintaining a competitive edge and supporting sustainable growth.

Syndigo isn’t just a vendor to us; they’re a trusted partner fully aligned with our roadmap and absolutely committed to our success. Together, we’ve built more than a system, we’ve created a collaborative foundation that supports our growth, strengthens governance, and prepares us for the future.

Jelle Schot

Director of IT, IMCD Group B.V.

A Future-Proof Infrastructure with Syndigo PIM

Driven by the platform’s MACH-based design and headless integration capabilities, IMCD selected Syndigo PIM to modernize product content operations. It centralizes product information data in a single platform, with automated workflows that integrate seamlessly across channels. Built-in intelligence and connectivity ensure that product information is always accurate, synchronized, and readily available, eliminating bottlenecks and improving speed to market with AI-powered automation and real-time updates.

From the outset, Syndigo’s intuitive user interface has impressed IMCD teams, streamlining the process of navigating, enriching, and governing product data. Features such as mass product updates and workflow-driven publishing enable users to manage content efficiently and consistently across markets.

The platform also facilitates global expansion, helping IMCD deliver high-quality, channel-ready product information in multiple locales and languages, and they can easily synchronize data in real-time across their data landscape, ensuring all product updates are available in target systems as soon as product information has changed.

Syndigo has offered us an exceptionally flexible PIM solution. We migrated from our old PIM with ease, and our users were immediately impressed by the intuitive UI. But beyond the technology, it’s been a true partnership, one that helped us accelerate time-to-market, greatly improved product data quality, and strengthen governance across over 60 countries. We chose Syndigo for its MACH architecture and the ability to use it fully headless in our integrated ecosystem, and it’s proven to be the right fit for both our present needs and future ambitions.

Tim van der Poel

Product Owner PIM/ECM, IMCD Group B.V.

New Operational Efficiency Delivers Faster Launches, Higher Accuracy, and Better Customer Experience

Syndigo PIM’s data transparency and filtering tools provide IMCD with greater control over product data quality. Teams can now quickly identify and address gaps, enhancing consistency and expediting time-to-market.

This transformation has increased IMCD’s agility and responsiveness, enabling them to quickly adapt to market changes while maintaining high data quality. With reliable, centralized product information, IMCD is uncovering new opportunities for growth and operational improvements across all global markets, while driving customer satisfaction and long-term business growth.