Explore new global research on what shoppers expect from brands and retailers, what builds trust across the path to purchase, and how exceptional product experiences help products get chosen.
Accurate, complete, and easy to find. That’s what shoppers want. And here’s what most brands miss: the shopper, the search engine, the retailer’s system, the AI assistant. It’s possible none of them touch your product, but they always read its data. When they find what they need, trust grows. When they don’t, they move on.
In this live session we’ll walk through our newest global research: 8,736 consumers across six markets (US, UK, France, Germany, Australia, and Brazil), fielded by YouGov. You’ll see how shopper expectations have changed and what to do about it.
What You’ll Walk Away With
- Trends you can turn into actions to improve ratings and reviews, product detail page performance, and AI-assisted discovery.
- Intel from 8,000+ consumers across six major markets, revealing what makes shoppers trust brands and retailers today.
- Practical advice from practitioners to help you increase discovery, conversion, and purchase.
