Summer has ignited a sizzling surge in eCommerce activity this year. Prime Day alone set a record of over 375 million items purchased worldwide, saving consumers over $2.5 billion from countless deals. In places where this time of year means a rise in temperatures, people are eagerly stocking up on all the essentials for their pool parties, beach outings, or anything that helps them stay cool and refreshed.
For brands and retailers, this presents both a golden opportunity and a significant challenge. As consumer behavior undergoes seasonal shifts, adapting marketing and sales strategies accordingly becomes essential.
Digital Shelf Analytics can give you critical insights into how your products are performing online and what you could do to improve them and squeeze out a few more points of revenue, here are some critical metrics you need keep an eye on through the summer.
Optimize Your Inventory in Advance
If Christmas and New Year usher in the gifting season, where people indulge in lavishing presents for one another, then summer undoubtedly takes center stage for vacations, outdoor adventures, water sports, and even back-to-school preparations.
Without having inventory available, it’s possible that consumers won’t even see your products online, let alone make a purchase. Most retailers will remove products from search results if they are not currently available.
If your brand competes in any categories that are hyper-active in summer, monitoring your inventory becomes absolutely crucial.
You can proactively analyze historical sales data to identify top-selling items and categories to ensure you have adequate stock levels to meet customer demands. At the same time, communication with suppliers and logistics partners is a must, to avoid any potential challenges or delays.
Smart brands stay ahead of the game by keeping an eye on key metrics to avoid running out of stock and planning their inventory strategy effectively:
- Insights into inventory trends and ratios across multiple seller sites so you can easily track the availability and ensure potential sales are not lost due to stock shortages.
- A consumer-facing view of inventory levels, allowing you to make informed decisions about your product offerings to ensure meeting customer demands.
- A comprehensive view of stock statuses across different seller sites so you can take actions for sites that are constantly being OOS.
If handling this process manually doesn’t appeal to you, there’s an alternative worth exploring, Syndigo’s Out-of-Stock Report can help streamline and accelerate the inventory management before the sales frenzy.
Seasonal Product Content Will Always Attract More Conversions
Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.
Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.
Compelling product content now stands as the primary determining factor for an overwhelming 85% of consumers when making their purchasing choices.
Seasonal selections are the perfect element to distinguish products with customized content . It’s imperative for brands to prioritize the enhancement of their visual content (images, videos, marketing copy, etc.) to adapt seasonally, particularly for flagship products. The most important features and uses of a product—the ones that are most likely to prompt an immediate purchase—often change throughout the year.
Back to school: www.target.com
Health & beauty: www.cvs.com
Home: www.homedepot.com
A comprehensive review and overhaul of all product information, including ensuring that PDPs are active and optimized, should be seriously considered on a seasonal basis to effectively meet your customer expectations and drive sales.
Let’s take a closer look at how toymaker Schleich has harnessed the power of Syndigo to showcase their fascinating toy figurines, ensuring seamless content availability and keeping their products ever-present on the digital shelf:
- With Syndigo’s Digital Shelf Reporting, Schleich receives daily notifications on live site inconsistencies, allowing proactive management on their PDPs to ensure everything’s up-and-running.
- Syndigo’s Content Health Report provides a general score of Schleich’s product content on retailers’ sites and works as a guide for them to optimize their content. Within the 4 months of using it, Schleich increased its Content Health Score by 10 points and resulted in a significant boost in sales.
Ensuring your content is live and accurate is essential, but it’s equally crucial to create engaging seasonal content. Dermalogica exemplifies this by utilizing Enhanced Content to elevate their skincare brand with an inspiring story to tell and a brand-new look.
Getting Access to the Analytics You Need
As the summer sales heat up, staying ahead in the game is crucial for brands and retailers. Digital Shelf Analytics proves to be the last piece of the puzzle, offering critical insights into product performance and revenue optimization. From proactive inventory management to compelling seasonal product content, it equips brands to adapt to changing consumer behavior and boost conversions.
Don’t miss out on the opportunity to leverage Syndigo’s powerful solutions, as showcased by success stories from Schleich and Dermalogica. If you are interested in learning more about Syndigo’s Analytics, we have an extensive guide to take you on a deep journey through the Analytics product suite here. Let’s elevate your brand’s summer strategy together!
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