Today’s marketers must embrace a unified approach that addresses eCommerce sales as well as from traditional brick-and-mortar stores. According to a recent Statista report, global eCommerce sales are expected to reach $6.4 trillion by 2024, with the growth elevated to a new height, and so will competition. For brands and retailers to win over consumers and gain a competitive edge, now is the time to equip yourself with not only intuition, but also concrete insights to drive decisions.
In this blog, we’ll dive into how Syndigo’s add-on reports can be the final push you’ll need in your eCommerce take-off plan, unlocking the power of data to help you rise above the competition.
The Power of Data in ECommerce.
More and more companies have prioritized data analytics, according to a study by Forbes Insights and EY, 67% of companies believe data analytics is key for their business performance. Data is the foundation for companies to make informed decisions, target the right audiences, and fine-tuning product offerings and marketing strategies.
However, while Out-of-Stock Report, Content Health Report, and other standard data analytics are valuable for point-in-time assessments of product information, there is often a need for additional understanding of customer behavior or more proactive insights into competitors or third-party partner behavior. Tapping into the added insights provided by advanced eCommerce analytics is the perfect way to fill the gap.
Why Add-on Reports Matter
Add-on reports help you gain deeper insights on consumer behavior and how your content is performing. Various add-on reports including:
- Detailed Reviews Report. 76% of consumers read online reviews when browsing for local businesses, you can gain the ability to view and download the full text of reviews associated with star ratings on any given product. Discover what customers love and what needs improvement, all at your fingertips.
- Customer Q&A Report. Monitor the questions your customers are asking about your products across eCommerce channels all from one convenient dashboard. Enhance customer engagement and ensure timely responses to their inquiries, all in the quest for higher customer satisfaction.
- First Mover Report. Stay one step ahead of the competition by monitoring price changes across multiple retailer websites. Pinpoint which sites are dropping prices first, enabling you to strategically position your products and adjust your pricing strategy in near real time.
- ZIP-Level/Geo-Reporting. Provide your suppliers with valuable insights into key performance indicators such as stock availability, pricing, and buy box success across multiple ZIP codes or geographical regions. Go beyond the default view to fine-tune your strategies.
- Variant Audit Report. Validate that product variants appear correctly on retailer product detail pages and that their prices fall within acceptable ranges. Maintain brand consistency and provide an impeccable shopping experience.
- Competitor Report. Keep vigilant tabs on your competitors. Monitor how competitor products stack up against your own across price, ratings, promotions, and search ranking. Stay agile and responsive.
- MAP Report. Safeguard your brand’s integrity by highlighting products with Minimum Advertised Price (MAP) violations. Audit pricing compliance on recipients’ websites to ensure a level playing field.
- Authorized Reseller Report. Identify sellers offering your products on marketplace websites and spot unauthorized sellers. Take decisive action to protect your brand and customer experience.
- Promotions Report. Gain invaluable insights into promotions applied to your products, including promotion type, depth, and duration. Optimize your marketing strategies for maximum impact.
Stay Above the Competition with Syndigo’s Add-on Reports
In today’s expanding competitive eCommerce landscape, Syndigo’s Add-On Reports can be the secret weapon that unlocks invaluable insights, propelling you beyond your rivals. It’s not just about keeping pace; it’s about establishing a commanding eCommerce presence that captivates your audience and secures your success.
Harness the power of data, make informed decisions, and outperform your competition with Syndigo’s Add-On Reports. Your eCommerce journey begins here, and it’s time to soar to new heights.
Discover the potential of Add-On Reports today, and let data become your ally in the pursuit of eCommerce excellence.
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